Samsung: Optical Zoom, Beach
24x optical zoom
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Creative Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Photographer: Bernard Khalil
3D: Malek Rizkallah
Artwork: Elie Moussally
Published: December 2010


16 Comments
Funny visuals. :)
What hath God wrought
DONE!
y shud i zoom on da face;)
target missed
- @mbi
Good one..
Just a question to the CD: Is this allowed to run in Lebanon?
You would be surprised at what they can run in Lebanon. ANy agency in the region that has a slightly or overly risque idea they want to run mainly for awards they do it in lebanon since its the only place they can get away with it.
Always try to be unique even when forced to conform.
@temple, Lebanon is far more liberal country than yours
jai hind
art director
Funny
Oh yeah: If my camera had a great zoom, I'd definitely zoom in on her head.
I DON'T THINK SO.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
zoom epic fail
You Are What You Expect
This idea could have been taken to a much further extreme, and with much more imaginative situations, that it could have actually been nice.... it "could have been"
GiBo
should zoom in her boobs instead of her face hehehe
Superb Work !!
awesome work, love the visuals. they graphic the benefit directly
Haha! xD
//usevertising v.s badvertising//
C'est une question de vie ou de mort.