Samsung: Optical Zoom, Beach

24x optical zoom

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Creative Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Photographer: Bernard Khalil
3D: Malek Rizkallah
Artwork: Elie Moussally
Published: December 2010

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16 comments

morse's picture
morse
13940 pencils

Funny visuals. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
2869 pencils

DONE!

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

y shud i zoom on da face;)

ambareesha's picture
ambareesha
255 pencils

target missed

- @mbi

Sdb's picture
Sdb
1364 pencils

Good one..

Temple's picture
Temple
9613 pencils

Just a question to the CD: Is this allowed to run in Lebanon?

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

You would be surprised at what they can run in Lebanon. ANy agency in the region that has a slightly or overly risque idea they want to run mainly for awards they do it in lebanon since its the only place they can get away with it.

Always try to be unique even when forced to conform.

jai hind's picture
jai hind
356 pencils

@temple, Lebanon is far more liberal country than yours

jai hind
art director

woads's picture
woads
8 pencils

Funny

Billoughsby's picture
Billoughsby
5091 pencils

Oh yeah: If my camera had a great zoom, I'd definitely zoom in on her head.

I DON'T THINK SO.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kbx911's picture
kbx911
916 pencils

zoom epic fail

You Are What You Expect

Gi_bo's picture
Gi_bo
1385 pencils

This idea could have been taken to a much further extreme, and with much more imaginative situations, that it could have actually been nice.... it "could have been"

GiBo

LeroyChristian's picture
LeroyChristian
392 pencils

should zoom in her boobs instead of her face hehehe

AdArena's picture
AdArena
25 pencils

Superb Work !!

antoniobac's picture
antoniobac
192 pencils

awesome work, love the visuals. they graphic the benefit directly

MidasTouch's picture
MidasTouch
1024 pencils

Haha! xD

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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