Ultra motion capture.
Advertising Agency: Cheil Worldwide, New Delhi, India
Executive Creative Directors: Viral Pandya
Creative Directors: Aneesh Jaisinghani
Art Directors: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Published: October 2008
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12 Comments
a viral creative director;)
...do you really want to sell this device, which can cut my lovely photo in 2 parts....
crapping once is enough... but 5 times the same shit!
I dont understand what this camara do. Catch the movement? or take two pictures in different position? If I would do this ad, I would put a little explanation about what this camara can do precisely, tec Information.
Fernando Bogado
actually, I didn't understand the ideia of cutting people..but..
I think the product is very high speed so it can capture things that move so fast like u stop it.
It's too hard to understand...not good enough.
Why is only 1 dude cut in half? shouldn't be all?
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Change it, change it now coz they will tomorrow.
because he's the one who has been clicked and not others.
I don't get it.
This one clearer but repeat, captured picture should've been in the center of the composition and maybe other persons parts captured in the photo could have helped to make the message clearer.
Voyenavion
The fact that so many people don't get this series just proves that it fails to fulfil the most fundamental objective of an advertisement: to communicate.
No offence to the creatives behind it, but if it were me, I'd kick myself and rethink the whole idea.
These fuckin' suck man.