Samsung NV100: Soldier

Ultra motion capture.

Advertising Agency: Cheil Worldwide, New Delhi, India
Executive Creative Directors: Viral Pandya
Creative Directors: Aneesh Jaisinghani
Art Directors: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Published: October 2008

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16 comments

Guest's picture
Guest

nice pictures;
but makes no sense...

rogerroger's picture
rogerroger
80 pencils

huh?

Guest's picture
Guest

Heh. Disjointed.

Might have made a better line.

Guest's picture
Guest

If is a ad made in India, for India, why are the visuals American/Western? How about the Indian Army or Cricket player taking a run. Haven't you learned anything from Piyush Pandey?? Stop pretending being someone/somewhere else.

Guest's picture
Guest

by d way Piyush Pandey made an award winning ad on secondhand smoke kills on a cowboy & cowboys r from west :)...

Guest's picture
Guest

by d way Piyush Pandey made an award winning ad on secondhand smoke kills on a cowboy & cowboys r from west :)...

Guest's picture
Guest

Well that was a parody of the Marlboro man. And it was clearly for awards not for real campaign. This one is pathetic even as a made-for-award campaign. Understand the difference.

Guest's picture
Guest

wtf with the legs cut....

Guest's picture
Guest

I get it, yes -- action caught in a split second -- but using a soldier is questionable. It looks like he's literally been cut in half, and that's something Samsung might not want to be associating itself with, even tangentially.

The campaign on the whole is clever. This specific image, though, was a mistake.

Guest's picture
Guest

its called self-wanking

Guest's picture
Guest

jajajajajajaajaja CHAULAFAN 09

Guest's picture
Guest

Piyush Pandai was referring to Marlboro in that ad which uses the so called "Marlboro man" globally. So it´s the exception of the rule.

Anyway - i dont (want to) get the ad. You advertise that you can have a great picture with showing a wrong one. I think the visual was here before the client and it shows.
Besides that: Axe did it. Canneswinning print and TV campaign with the same visual effect. "Part good, part bad - that´s mens essence" was the line. Try harder and get your noses out of the annuals.

Guest's picture
Guest

The ad sucks!!! Why only one part of the image is split so does the camera splits or controls motion of a single object that has been captured...

Come out of good ideas.. not a piece of trash

Guest's picture
Guest

I have no idea what it means but it looks interesting. If someone comes up with an idea for this I think it could be good.

soulpheonix3996's picture
soulpheonix3996
53 pencils

wtf man?

Dreambang's picture
Dreambang
218 pencils

what's the idea behind..??

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