Samsung NV100: Lady

Ultra motion capture.

Advertising Agency: Cheil Worldwide, New Delhi, India
Executive Creative Directors: Viral Pandya
Creative Directors: Aneesh Jaisinghani
Art Directors: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Published: October 2008

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13 comments

Guest's picture
Guest

so I looked at these and still have no clue about what ultra motion capture is...

Sazarret's picture
Sazarret
130 pencils

Visuals are eye catching but... what are you talking about?

Guest's picture
Guest

HUH???

Guest's picture
Guest

??? So the camera can only capture half of the image at a time? I need a camera that can capture the whole image, sorry.

Guest's picture
Guest

Personally, I'd rather have that bucket than the camera. A bucket that doesn't cast a shadow? Like some kind of vampire bucket? Must be some kind of new technology...

brain123's picture
brain123
830 pencils

If they put an outline framing the part of the situation that has been captured, maybe it would help. In this case [legs, ladder, bucket]

Guest's picture
Guest

This one, not a good example. Who would be taking that picture, highly improbable. Also confusing, which part of teh body is the one captured by the picture.
Diagnosis: Concept gone to creative's head.

Voyenavion

Guest's picture
Guest

The idea is great, it really is: other cameras have poor action capture abilities (hence the split pictures). But the execution is terrible!

I mean, who the fuck would be taking a photo of someone on a ladder painting? Maybe if you had it in everyday settings (this camera is for normal people, not professionals who put themselves in war/sport/arty situations) it would be more relevant?

Good strategy, poor creative.

Guest's picture
Guest

bad photoshop

sonucoues2002's picture
sonucoues2002
804 pencils

are they saying that camera capture diffrent motion.sorry its conveying wrong message

Guest's picture
Guest

good cut paste job! if you don't get an award for this, then at least there is a place for you in the studio.

Guest's picture
Guest

I don't like blasting ads but I just don't get these at all... Particularly this one. Not sure I associate cleaning walls with speed

Guest's picture
Guest

y dint the bucket split?

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