Ultra motion capture.
Advertising Agency: Cheil Worldwide, New Delhi, India
Executive Creative Directors: Viral Pandya
Creative Directors: Aneesh Jaisinghani
Art Directors: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Published: October 2008
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13 Comments
so I looked at these and still have no clue about what ultra motion capture is...
Visuals are eye catching but... what are you talking about?
HUH???
??? So the camera can only capture half of the image at a time? I need a camera that can capture the whole image, sorry.
Personally, I'd rather have that bucket than the camera. A bucket that doesn't cast a shadow? Like some kind of vampire bucket? Must be some kind of new technology...
If they put an outline framing the part of the situation that has been captured, maybe it would help. In this case [legs, ladder, bucket]
This one, not a good example. Who would be taking that picture, highly improbable. Also confusing, which part of teh body is the one captured by the picture.
Diagnosis: Concept gone to creative's head.
Voyenavion
The idea is great, it really is: other cameras have poor action capture abilities (hence the split pictures). But the execution is terrible!
I mean, who the fuck would be taking a photo of someone on a ladder painting? Maybe if you had it in everyday settings (this camera is for normal people, not professionals who put themselves in war/sport/arty situations) it would be more relevant?
Good strategy, poor creative.
bad photoshop
are they saying that camera capture diffrent motion.sorry its conveying wrong message
good cut paste job! if you don't get an award for this, then at least there is a place for you in the studio.
I don't like blasting ads but I just don't get these at all... Particularly this one. Not sure I associate cleaning walls with speed
y dint the bucket split?