Samsung Navibot: Tennis
Whatever you do, you clean your floor.
Samsung Navibot. The smarter robotic vacuum cleaner.
Advertising Agency: Leo Burnett, Milan, Italy
Executive Creative Director: Enrico Dorizza
Creative Directors: Luca Zamboni, Joseph Menda
Art Directors: Matteo Fabi, Domenico Roselli,
Copywriter: Gianluca Sales
Photographer: Matteo Linguiti
Postproduction: Claudio Luparelli - Artout


15 comments
2much!
I didn't get it seriously... do you mean it's so damn easy that you can use anytime you want?
Poor!
So, you're always cleaning your floor? I don't think this is a good idea. It's just a simplistic approach to a great product. However, you don't clean your floor, it does it for you, so... confusing, not sharp, not smart.
Like the photo.
no
Simple and funny, I like it.
I like the idea, not the AD.
Why are the legs "burnt" (light) at the left, and right.
The woman seems to be out of the pic.
Plus, the net at first ground should have been blurred ...
mmm....yes...a bit confusing..but sells the product though
http://unbarquito.com.ar/
Ragazzi, con un prodotto così, si DEVE fare di più.
(To less)
Manola F.
It's easy to understand. The vacuum cleans while you are off doing other things. The concept is good, and the benefit is clear.
I don't like the photography though.
excuse me??
| Everartz |
What does 'always cleaning up the floor' has to do with a robotic vacuum cleaner? Does it takeaway your time for other things? Why must the floor be clean all the time? Too much thought into it... kinda forced in.
jeez louise!
Uhm what?
Ok, I get it now...You guys tried to put your TV ad directly into print. That was a mistake.