Samsung Navibot: Tennis
Average: 5 (42 votes)

Whatever you do, you clean your floor.

Samsung Navibot. The smarter robotic vacuum cleaner.

Advertising Agency: Leo Burnett, Milan, Italy

Executive Creative Director: Enrico Dorizza

Creative Directors: Luca Zamboni, Joseph Menda

Art Directors: Matteo Fabi, Domenico Roselli,

Copywriter: Gianluca Sales

Photographer: Matteo Linguiti

Postproduction: Claudio Luparelli - Artout

15 comments

wildbore's picture
755 pencils
wildbore

2much!

Guest's picture
Guest

I didn't get it seriously... do you mean it's so damn easy that you can use anytime you want?

GraphicBull's picture
9 pencils
GraphicBull

Poor!

Guest's picture
Guest

So, you're always cleaning your floor? I don't think this is a good idea. It's just a simplistic approach to a great product. However, you don't clean your floor, it does it for you, so... confusing, not sharp, not smart.
Like the photo.

Amish's picture
61 pencils
Amish

no

Martijn's picture
1868 pencils
Martijn

Simple and funny, I like it.

reasonwhy's picture
131 pencils
reasonwhy

I like the idea, not the AD.
Why are the legs "burnt" (light) at the left, and right.
The woman seems to be out of the pic.

Plus, the net at first ground should have been blurred ...

ElCaza89's picture
312 pencils
ElCaza89

mmm....yes...a bit confusing..but sells the product though

Guest's picture
Guest

Ragazzi, con un prodotto così, si DEVE fare di più.
(To less)

Manola F.

thedesignaddict's picture
4857 pencils
thedesignaddict

It's easy to understand. The vacuum cleans while you are off doing other things. The concept is good, and the benefit is clear.

I don't like the photography though.

everartz's picture
7627 pencils
everartz

excuse me??

| Everartz |

dthlb72's picture
547 pencils
dthlb72

What does 'always cleaning up the floor' has to do with a robotic vacuum cleaner? Does it takeaway your time for other things? Why must the floor be clean all the time? Too much thought into it... kinda forced in.

Guest's picture
Guest

jeez louise!

Yarp's picture
402 pencils
Yarp

Uhm what?

Yarp's picture
402 pencils
Yarp

Ok, I get it now...You guys tried to put your TV ad directly into print. That was a mistake.