Samsung Navibot: Spa

Whatever you do, you clean your floor.

Samsung Navibot. The smarter robotic vacuum cleaner.

Advertising Agency: Leo Burnett, Milan, Italy

Executive Creative Director: Enrico Dorizza

Creative Directors: Luca Zamboni, Joseph Menda

Art Directors: Matteo Fabi, Domenico Roselli,

Copywriter: Gianluca Sales

Photographer: Matteo Linguiti

Postproduction: Claudio Luparelli - Artout

11 comments

Guest's picture
Guest

Very confused.

Manola F.

Martijn's picture
Martijn
1896 pencils

This is the one the client wanted, right? The others are much better.

Guest's picture
Guest

Bad English.

HappyHour's picture
HappyHour
2385 pencils

The idea is: it's a robotic vacuum, so no matter where you are or what you're doing, your floors at home are being cleaned by the robot.

That said, these ads do a piss-poor job of communicating that.

Guest's picture
Guest

italians have a block of wood between their right brain and their left. seriously, what were they smoking when they came up with this?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I don't really understand the product...

CommandZ's picture
CommandZ
2486 pencils

@ Jack, you've not doubt heard of the Roomba? Same thing. Robo vacuum cleaner. http://store.irobot.com/home/index.jsp

morse's picture
morse
16545 pencils

I don't like the idea, but I like the execution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dthlb72's picture
dthlb72
545 pencils

i like the girls....!

Guest's picture
Guest

... and the two girls at the back looks to fancy the cleaner, huh?!...
not a bad idea for a threesome campaign, i would say.

Guest's picture
Guest

... and the two girls at the back looks to fancy the cleaner, huh?!...
not a bad idea for a threesome campaign, i would say.

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