New Max-DX79
Advertising Agency: Leo Burnett, Chile
Creative Director:Hector Orellana
Art Director:Gabriel Cantallopts
Copywriter:Gonzalo Vega
Illustrator: Marabolo
Photographer:Guille Gálvez
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28 Comments
really good concept
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··o.s.h.e··
oshe.pb@hotmail.com
concept? where is the concept? one idea is all there is.
English is not my first language,
but I thing that concept & idea
are two words that mean the same thing, right?
Nice work!
No, the concept is what you come up for the product or brand to say. It is more like a statement (i.e. Good things happen to those who wait, GUINNESS). You present your concept with an idea that illustrates it.
Well, at least this is how I see it.
i see it that way too.
well, the concept is: this sound will make your ears cry, even if you're such a big rock superstar
sounds like bull shit to me.
rd
manson, kiss, blabla
sweet!
Awesome!!!
Hahaha...pretty funny and clever if you ask me.
easy!!! celebrities the first idea.
Says nothing, loudly.
>>>> That's not an ad. THIS is an ad.
ha, you nailed it mister.
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Cover your eyes too.
Again, young pilgrams, 'neat' art direction will never make up for a crap idea - if you're gonna scam, at least make it clever.
Very nice, very good.
¡Bravo!
Love it. Simple but effective visual messaging.
Jeff
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TopCreatives, the premier online community for creative pros.
All they blocking their ears because it sounds like crap?
Could have included some shock blurs for a sense of sound as images look a bit static. Maybe person hitting the ceiling with a broomstick or sommet daft.
== Bring back fags, lard and the biff.
The concept sucks. We all see it.
But apart from that, the execution really bugs me. The costume and makeup just aren't there. With the horribly tailored shirt, and $1 winter gloves as an "edgy" accessory, it comes off looking like "hey, we're trying to portray manson. This is probably good enough. Right? Hmmm?"
And the brian johnson execution? Eeeesh. The dwarf comments are bang on. When I saw it I wanted to hand him a ring to throw in a fiery mountain.
Try again Guille and Gabriel.
Is being loud the only quality one would be looking for?
http://www.navinharish.org
http://www.navinharish.org
Manson's envy too maybe
to me it's says the sound is bad
I like the campaign.
Maybe the idea isn´t all that great, maybe the art direction isn´t perfect. But you have to consider the target audience. I´m pretty sure they would love these ads.
I don't know waht is worst: the ad, or the people who liked it.
fede
simple.good job.
Well done! Great campaigne.
Good Job
"Did you see that ad with Marilyn Manson in it?"
"No, what was the ad about?"
"It was some speaker company. But anyway, there was a picture of Manson clutching his ears and grimacing. Man, you should see it."
Ogilvy said people remember the celebrity and forget the product.