Samsung: Make a best seller

Advertising Agency: Leo Burnett Lisbon, Portugal
Creative Director: Chacho Puebla
Art Director: Luciana Cani
Copywriter: Pedro Ribeiro
Account director: Paula Lopes
Account executive: Tiago Reis
Published: November 2008


TRICKY's picture
3950 pencils

so true so lovely so creative

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

so confused with this campaign. Tricky, would you mind explaining to me?

Bundy Agency's picture
Bundy Agency
597 pencils

yeh it's a little bit from left field,
i think its all about some people spend their whole lives getting somewhere when there is an easier way.
but i could be wrong,

either way i dont like it

Guest's picture

For some people it might take 20 years to become an "overnight success"
funny ad but not entirely true

pedrrib's picture
9 pencils

A really true insight. There's always different ways to get where you want and some just take more time. You choose. I think it's a different way to promote GPS because everybody knows what GPS does and this ad takes its benefits a bit further.

Guest's picture

Gold, silver and broze on EL Ojo.

Guest's picture

chupada descarada!!

Guest's picture

great work! great insight!

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