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Left handed camera

Agency: 
Published/Aired: 
August 2011
Description: 

Left works right
Samsung HMX Q10 - The world's first any-handed camera

Advertising Agency: Kirowski/Isobar, Budapest, Hungary
Creative Directors: Márton Jedlicska, Balázs Tompa
Art Director: Márton Kenczler
Copywriter: Vizi Balázs
Photographer: Éva Szombat

Comments (12)

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Highest Rated

yuukicyan's picture
yuukicyan
Activity Score 16

not about the print but....couldn't samsung write the logo not in horizontal?
I mean, in the direction where the logo stay never upside down

ace85le's picture
ace85le
Activity Score 3939

OK... And why the crazy looking guy?

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miko1aj's picture
miko1aj
Activity Score 3086

ok. I'd liked the headline, understood the benefit and then... – why inscription on the camera is mirrored? Seems like photo was taken with right handed side. Strange – or I am missing something.

LittleJoe's picture
LittleJoe
Activity Score 345

because you have to rotate the camera to use it with left hand, I think it has bottons on both sides... :)
http://www.youtube.com/watch?v=2TiCBQzVqys

karmacoin's picture
karmacoin
Activity Score 688

herp derp man, its not mirrored, he just rotated it, look again

miko1aj's picture
miko1aj
Activity Score 3086

yeah, you're right; thanks

mr.x's picture
mr.x
Activity Score 998

simple and good. just loose the stupid facial expression.

velle's picture
velle
Activity Score 1550

i think he was meant to be thrilled.
blame the creative who briefed the director who briefed the actor, or the creative who chose that shot to go with that ad

Kikin's picture
Kikin
Activity Score 210

I don´t think that´s a money-worthtly benefit to communicate by itself.

Think. Then think again.

saumya's picture
saumya
Activity Score 244

does this mean samsung thinks left handed people are stupid looking? This guy looks like a weirdo.

ad loving mad creative. find me on desicreative.

AlexLebronster's picture
AlexLebronster
Activity Score 5

Put in perspective, the guy is thrilled that he can manage the camara in a left handed way in a world where almost everything is right handed. Concept is good! Only the guy kinda looks like a junkie...

jackblack's picture
jackblack
Activity Score 2350

This is horrible. Sorry.

yuukicyan's picture
yuukicyan
Activity Score 16

not about the print but....couldn't samsung write the logo not in horizontal?
I mean, in the direction where the logo stay never upside down

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