Samsung: Left handed camera

Left works right
Samsung HMX Q10 - The world's first any-handed camera

Advertising Agency: Kirowski/Isobar, Budapest, Hungary
Creative Directors: Márton Jedlicska, Balázs Tompa
Art Director: Márton Kenczler
Copywriter: Vizi Balázs
Photographer: Éva Szombat

August 2011


ace85le's picture
3939 pencils

OK... And why the crazy looking guy?


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miko1aj's picture
3086 pencils

ok. I'd liked the headline, understood the benefit and then... – why inscription on the camera is mirrored? Seems like photo was taken with right handed side. Strange – or I am missing something.

LittleJoe's picture
345 pencils

because you have to rotate the camera to use it with left hand, I think it has bottons on both sides... :)

karmacoin's picture
688 pencils

herp derp man, its not mirrored, he just rotated it, look again

miko1aj's picture
3086 pencils

yeah, you're right; thanks

mr.x's picture
996 pencils

simple and good. just loose the stupid facial expression.

velle's picture
1550 pencils

i think he was meant to be thrilled.
blame the creative who briefed the director who briefed the actor, or the creative who chose that shot to go with that ad

Kikin's picture
210 pencils

I don´t think that´s a money-worthtly benefit to communicate by itself.

Think. Then think again.

saumya's picture
238 pencils

does this mean samsung thinks left handed people are stupid looking? This guy looks like a weirdo.

ad loving mad creative. find me on desicreative.

AlexLebronster's picture
5 pencils

Put in perspective, the guy is thrilled that he can manage the camara in a left handed way in a world where almost everything is right handed. Concept is good! Only the guy kinda looks like a junkie...

jackblack's picture
2342 pencils

This is horrible. Sorry.

yuukicyan's picture
16 pencils

not about the print but....couldn't samsung write the logo not in horizontal?
I mean, in the direction where the logo stay never upside down

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