Samsung Innov8: Lance

Samsung Innov8 camera phone with smile recognition technology.

Advertising Agency: Cheil Worldwide, New Delhi, India
Executive Creative Directors: Prathap Suthan, Viral Pandya
Creative Directors: Aneesh Jaisinghani
Art Director: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Published: September 2008

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16 comments

Guest's picture
Guest

awesome

Guest's picture
Guest

wtf?

Guest's picture
Guest

Lance Armstrong had cancer, yet won the Tour de France seven times in a row.

Pretty cool ad, although the whole "map" thing is getting almost as old as the "flag" trend.

Guest's picture
Guest

What!?

Are you guys drunk/drugged during this brainstorm?

Guest's picture
Guest

Do you really expect that people make this connection?

Guest's picture
Guest

A mi me cerro es cuestion de tener cultura general, un poquito.
Es tistinto y me parece muy bueno

Guest's picture
Guest

La idea me gusta, el arte no. Es distinto pero no me mata

Guest's picture
Guest

I do not get it

Guest's picture
Guest

no body else in the whole world was smiling at that time?

Guest's picture
Guest

???????????????????????????????????????????

slip's picture
slip
919 pencils

the most boring ad ive had to endure for a very long time.

SJB

Guest's picture
Guest

pratap have you left your grey matter with grey worldwide????

I hate spec's picture
I hate spec
46 pencils

What? So the cameraphone recognises smiles in maps?

Guest's picture
Guest

this world is a very sad place?

Guest's picture
Guest

Next is...doomsday for advertising

Guest's picture
Guest

nice work

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