Samsung HMX Q10: Left handed camera

Left works right
Samsung HMX Q10 - The world's first any-handed camera

Advertising Agency: Kirowski/Isobar, Budapest, Hungary
Creative Directors: Márton Jedlicska, Balázs Tompa
Art Director: Márton Kenczler
Copywriter: Vizi Balázs
Photographer: Éva Szombat
Published: Month, Year
Published: August 2011

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12 comments

ace85le's picture
ace85le
3941 pencils

OK... And why the crazy looking guy?

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miko1aj's picture
miko1aj
3100 pencils

ok. I'd liked the headline, understood the benefit and then... – why inscription on the camera is mirrored? Seems like photo was taken with right handed side. Strange – or I am missing something.

LittleJoe's picture
LittleJoe
345 pencils

because you have to rotate the camera to use it with left hand, I think it has bottons on both sides... :)
http://www.youtube.com/watch?v=2TiCBQzVqys

karmacoin's picture
karmacoin
688 pencils

herp derp man, its not mirrored, he just rotated it, look again

miko1aj's picture
miko1aj
3100 pencils

yeah, you're right; thanks

mr.x's picture
mr.x
944 pencils

simple and good. just loose the stupid facial expression.

velle's picture
velle
1550 pencils

i think he was meant to be thrilled.
blame the creative who briefed the director who briefed the actor, or the creative who chose that shot to go with that ad

Kikin's picture
Kikin
191 pencils

I don´t think that´s a money-worthtly benefit to communicate by itself.

Think. Then think again.

saumya's picture
saumya
178 pencils

does this mean samsung thinks left handed people are stupid looking? This guy looks like a weirdo.

ad loving mad creative

AlexLebronster's picture
AlexLebronster
5 pencils

Put in perspective, the guy is thrilled that he can manage the camara in a left handed way in a world where almost everything is right handed. Concept is good! Only the guy kinda looks like a junkie...

jackblack's picture
jackblack
2230 pencils

This is horrible. Sorry.

yuukicyan's picture
yuukicyan
16 pencils

not about the print but....couldn't samsung write the logo not in horizontal?
I mean, in the direction where the logo stay never upside down

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