Samsung Galaxy Xcover: Desert

Just like you've been there.
Samsung GALAXY Xcover with GPS.

Advertising Agency: Cheil China, Beijing, China
Executive Creative Directors: Jason Zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Rui Zhao
Copywriters: Yuming Fu, Wei Xu
Photographers: Jing Hui, Zhong Shi
Computer Retouching: Zhong Shi
Published: October 2011

8 comments

Hadrons's picture
Hadrons
5991 pencils

Good campaign.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Little Tiger's picture
Little Tiger
5 pencils

A new creative expression on GPS.

andylefty's picture
andylefty
4539 pencils

Alright.

chuckieT's picture
chuckieT
680 pencils

Smart campaign. Although I agree with the guy who said that GPS isn't a strong enough USP anymore.

lpgatti's picture
lpgatti
331 pencils

Like the concept, but not the art direction.

Lp Gatti

zuni.cv's picture
zuni.cv
3 pencils

Nice Campaign

fadirahhal's picture
fadirahhal
235 pencils

Bravo guys, keep going..

ella bergh's picture
ella bergh
112 pencils

nice nice

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