Samsung Galaxy Tab 10.1: Robbery

Advertising Agency: McCann Erickson, Israel
Executive Creative Directors: Shachar Filer, Itay Galon
Creative Director: Tal Moravkin
Art Director: Assaf Levy
Copywriter: Edo Ben Dor
Illustrator: Eli Azarzar
Published: December 2011

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19 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I like the found visual but the message is very cryptic.

kleenex's picture
kleenex
25612 pencils

I am going to agree with you.

Hadrons's picture
Hadrons
5743 pencils

It's quite clear, as a matter of fact.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

stevel's picture
stevel
423 pencils

You have got to be fucking kidding. You really think the average person (who despises most advertising) is going to give this a second thought?? They'll see it, not understand it and move on. Ad folks need to stop advertising to other ad folks!

jponino's picture
jponino
601 pencils

love the approach, could have been excellent by having the boy holding a stereo (instead of the grandma's stolen bag) with rollerblades, and maybe a grandpa trying to ground him and holding up his cane, or something like that

Hadrons's picture
Hadrons
5743 pencils

It's all about streaming and band width.
The idea - It's so fast that you don't have a chance to catch up with the (buffering) speed...
Clever. :-))

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

gadgets's picture
gadgets
1063 pencils

well done

arthor's picture
arthor
515 pencils

Cool concept but it should be for an ISP. Technically this streaming issue is reliant on youtube's distribution network and your internet speed, not your device.

Hadrons's picture
Hadrons
5743 pencils

The fact that the concept was clearly delivered without a single word is the slick-spiffyness of the ad.

Yes, I agree with you that by and large, connection speed and YouTube's MASSIVE server farms/connections have a lot to do with this.

But don't these numbers also contribute (I don't really know jack about this though)?
HSPA+ 21 Mbit/s 850/900/1900/2100
EDGE/GPRS 850/900/1800/1900
dual antenna 802.11 a/b/g/n

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Shwetastar2003's picture
Shwetastar2003
21 pencils

Well thanks to u both Arthor and Hardons.. u guys really gave me an insight into the technology.. I always had this question popping into my mind whenever try writing for this particular mobile function

andylefty's picture
andylefty
4533 pencils

I like. Gives a giggle. Surprised they didn't do a campaign. It's a nice visual idea.

nepotiums's picture
nepotiums
251 pencils

Nice.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Good. Not the best but a good idea

Noosphere's picture
Noosphere
48 pencils

Pretty nice, but I don't like how separated the logo/tagline area and the art showing the idea are. And I agree with Arthor, not really an ad for the device.

CABAZORRO's picture
CABAZORRO
354 pencils

__???

simonds08's picture
simonds08
598 pencils

the robber doesn't stand out well enough. at first glance, all i saw was the old lady and totally misconstrued the intended message.

mr.x's picture
mr.x
952 pencils

I love it. It's super clear for the target group. Make a campaign!

mark3r's picture
mark3r
1940 pencils

Art could be better, but excellent concept and idea.

:::MARK3R:::

Eight's picture
Eight
148 pencils

cool

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