28 comments

mrtalented's picture
mrtalented
2175 pencils

nice concept. but if the flash is really that strong, sharp shadows will be on the buildings as well. good effort though.

jennywhx's picture
jennywhx
1142 pencils

true, the shadow should be on the buildings, nice eye :P.
But it make me feel like police sportlight, how if i use it for portrait? :|

bknowlden's picture
bknowlden
3647 pencils

I'll bet this wins awards. Waht do you think Mr. Talented?

mrtalented's picture
mrtalented
2175 pencils

personally i think this ad is simple and quite clever. but it doesn't have a wow factor. maybe the message is too direct from the product benefit.

good luck, anyway.

Stigset's picture
Stigset
1456 pencils

This is great ! I love it

copywriter.txt's picture
copywriter.txt
828 pencils

Where are the two other ads?
But nice anyway. Simple to do and say the message clearly (no pun indeed).

No fixed abode's picture
No fixed abode
380 pencils

Do people just make these products up? Extra power flash. What on earth would I want that for? They should have separate award categories for products with plum USPs like this, considering most of the things we work on these days don't even have one. Really, how long would it have taken anyone worth their trucker cap and grungy tee shirt to come up with this ad for this brief?

Regards, a bitter creative working on a mailer =)

Yokel's picture
Yokel
604 pencils

Have you seen the Bulemia Filter on HP Digicams? Now there's a great feature *drip drip*

theartist's picture
theartist
30 pencils

Why this layout?
I think the polaroid style photo in the center is unnecesary.

lsadunb's picture
lsadunb
575 pencils

Nothing new.

jacksonrabbit's picture
jacksonrabbit
290 pencils

Why the picture within the picture? Just show the pic and put the logo in the corner.

the_ashlands's picture
the_ashlands
1394 pencils

this is horrible...if this flash is so powerful then how can i distiguish the lights inside the office rooms and whatnot??? boo this ad people.

theartist's picture
theartist
30 pencils

hello???...this is an exageration.

the_ashlands's picture
the_ashlands
1394 pencils

yes...and a bad one at that...point made.

Rog's picture
Rog
6094 pencils

YYYYYYYYYYYEEEEEEEEEEEEEEEEEESSSSSSSSSSSSSSSSSSSSSS!
And, I'm not exaggerating.

>>>> That's not an ad. THIS is an ad.

adthtsucks's picture
adthtsucks
56 pencils

very intresting ad should win some metal.

me thinks's picture
me thinks
722 pencils

Now, that’s incredible.

Exaggeration? A bit. But a clear way to show the power of the product.

maung's picture
maung
48 pencils

I won't buy this product.

Have Heart's picture
Have Heart
922 pencils

Nice. 8/10

tiny_wordz's picture
tiny_wordz
325 pencils

kool ad.

tiny_wordz's picture
tiny_wordz
325 pencils

on looking at the ad again, i say good job guys. i really liked the extra lights in the buildings and the moon behind the buildnigs. nice work.

zerej's picture
zerej
14 pencils

should there be light in the buildings?

mainhoonjohn's picture
mainhoonjohn
2 pencils

I agree with 'no fixed abode'. The usp "Extra power flash' looks suspect here. Looks created, so the creatives could go ahead and create an award-winning ad. Anyways, if I were a judge, I wouldn't look twice at this ad. Somebody said exaggeration? This looks like exaggggggggggeration, buddy! Frankly, I'm sick of such ads. Will someone show me an ad done (not overdone) for a product with a usp that's credible?

squirrely's picture
squirrely
316 pencils

Demonstrates the product benefit in a simple, clever way. We're not here to discuss the products - we discuss the advertising of the products. And this is well done.

rainman's picture
rainman
267 pencils

I have no problem with this ad or the layout. The art direction could have been done the other way but it is just as effective this way. It shows that it is a photograph. This is one of the many ways to get the "extra powerful flash" point across. I'm sure we will see more.

gonndo's picture
gonndo
1096 pencils

It's funny, you have to admit it........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

i don't like it, i don't know but i just .......... a stadium or a situation we know a flash doesn't work. would have done better.

salamandos's picture
salamandos
1947 pencils

lovely stuff, "why did i not think of that"

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