Samsung extra-power flash: Cityscape
Samsung extra-power flash SEF-54PZF
Agency: Leo Burnett, Belgium
Via: advertisingforpeanuts
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29 Comments
nice concept. but if the flash is really that strong, sharp shadows will be on the buildings as well. good effort though.
true, the shadow should be on the buildings, nice eye :P.
But it make me feel like police sportlight, how if i use it for portrait? :|
http://jennywhx.blogspot.com jwhx:Visionary
I'll bet this wins awards. Waht do you think Mr. Talented?
--
brandon
www.brandonknowlden.com
personally i think this ad is simple and quite clever. but it doesn't have a wow factor. maybe the message is too direct from the product benefit.
good luck, anyway.
This is great ! I love it
Where are the two other ads?
But nice anyway. Simple to do and say the message clearly (no pun indeed).
Do people just make these products up? Extra power flash. What on earth would I want that for? They should have separate award categories for products with plum USPs like this, considering most of the things we work on these days don't even have one. Really, how long would it have taken anyone worth their trucker cap and grungy tee shirt to come up with this ad for this brief?
Regards, a bitter creative working on a mailer =)
Have you seen the Bulemia Filter on HP Digicams? Now there's a great feature *drip drip*
Why this layout?
I think the polaroid style photo in the center is unnecesary.
Nothing new.
Why the picture within the picture? Just show the pic and put the logo in the corner.
A bit forced, but good.
www.TheAdMad.blogspot.com
The Ad Mad
this is horrible...if this flash is so powerful then how can i distiguish the lights inside the office rooms and whatnot??? boo this ad people.
www.ashlandic.com
hello???...this is an exageration.
yes...and a bad one at that...point made.
www.ashlandic.com
YYYYYYYYYYYEEEEEEEEEEEEEEEEEESSSSSSSSSSSSSSSSSSSSSS!
And, I'm not exaggerating.
>>>> That's not an ad. THIS is an ad.
very intresting ad should win some metal.
Now, that’s incredible.
Exaggeration? A bit. But a clear way to show the power of the product.
I won't buy this product.
Nice. 8/10
kool ad.
on looking at the ad again, i say good job guys. i really liked the extra lights in the buildings and the moon behind the buildnigs. nice work.
should there be light in the buildings?
I agree with 'no fixed abode'. The usp "Extra power flash' looks suspect here. Looks created, so the creatives could go ahead and create an award-winning ad. Anyways, if I were a judge, I wouldn't look twice at this ad. Somebody said exaggeration? This looks like exaggggggggggeration, buddy! Frankly, I'm sick of such ads. Will someone show me an ad done (not overdone) for a product with a usp that's credible?
Demonstrates the product benefit in a simple, clever way. We're not here to discuss the products - we discuss the advertising of the products. And this is well done.
I have no problem with this ad or the layout. The art direction could have been done the other way but it is just as effective this way. It shows that it is a photograph. This is one of the many ways to get the "extra powerful flash" point across. I'm sure we will see more.
It's funny, you have to admit it........
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
i don't like it, i don't know but i just .......... a stadium or a situation we know a flash doesn't work. would have done better.
lovely stuff, "why did i not think of that"