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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Samsung: Express Yourself, Finger
Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody
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Comments
Not sure which is worse: the agency coming up with this crap or the client buying it.
Should have been a haertfelt FUH-Q. I liked the TV commercial, but not the rest of the campaign (print). I don't like their phones either :-(
Please, explain to me why everyone thinks this campaign is THAT bad? The line is poor but whats so bad about visuals? I'd like to hear constructive comment. Cheers
It is devoid of an insight.
It is a lame technique masquerading as an advertising idea.
It is generic beyond generic.
It is hackneyed rot.
It is weak beyond weak.
It is meaningless.
I'm going to let someone else continue to explain why this campaign
should never have been presented to the other member of the creative team,
let alone produced and unleashed upon the world.