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Samsung: Crayons
Imagine a company creating an HDTV with 40% more colors.
Advertising Agency: Cheil, Ridgefield, USA
Creative Director: Tom McManus
Art Director: Lisa Selwitz
Copywriter: Philip Wilson
Illustrator: Saddington Baynes
Published: January 2008
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AWESOME
www.hkstudiosinc.com
why awesome? sure it looks nice - but that's it. reading the copy was a waste of time. where are those 40%??
Yup - the headline and the visual don't match. How do crayons represent 40% more colours?
The problem with this idea (wich I find OK), is that the TV actually seems to have less colors due to the "pixel" effect caused by the crayons, and the high def feeling doesn't really come across...
The idea is to not zoom straight into the image. The idea comes alive in the thumbnail, when you could see the 'sunset'. The second look brngs out the crayons....so on and so forth....
boring
AWESOME!!!!!!!!!!!
I agree with Wordnerd, what does this copy offer other than a list of Crayola crayons and information I could already find on the box of a Samsung television...I hope creative is not a part of the copywriters title...
I agree with Wordnerd, what does this copy offer other than a list of Crayola crayons and information I could already find on the box of a Samsung television...I hope creative is not a part of the copywriters title...