Samsung: Christ the Redeemer

Optical Zoom 24x

Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative / Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz

Published: 
July 2010

22 comments

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Oh will this offend some people lol.

thedesignaddict's picture
thedesignaddict
5403 pencils

Great job.

atb2005's picture
atb2005
13561 pencils

I think it's a poor job. The hand itself still looks out of proportion (even with all the zooming in). It's very cute indeed, but still. What really bothers me, however, is its location; no tourist can be found where that hand is placed. It's just silly.

Guest's picture
Guest

Yay. So now all ads are realistic?

Dzsoi's picture
Dzsoi
8001 pencils

Well, some wise man once said to me: you are over-thinking ads. Oh, wait! That was you!

atb2005's picture
atb2005
13561 pencils

Yep, that was me! If the hand was sticking out of, say, the Redeemer's mouth, I would have loved the ad!

Dzsoi's picture
Dzsoi
8001 pencils

Now that would be less creative I would say.

atb2005's picture
atb2005
13561 pencils

No! That would be not only a lot more creative, it would also be controversial.

Dzsoi's picture
Dzsoi
8001 pencils

Why? If tourists can actually get there (in the mouth), it would be just reality captured. Moreover, this gesture doesn't make any sense in the mouth...

Billoughsby's picture
Billoughsby
5144 pencils

atb2005, dude, hold on. Hold on.

You said the Statue of Liberty version wasn't cute, exact words, and then you said that this one, the same basic ad, is "very cute indeed".

You grill me on how the guy got up on top of the head of the Statue of Liberty, as if any logical breach is a buzzkill for you, then you suggest that the hand could come out of a stone statue's mouth instead. (!?)

And after displaying a pretty steady inconsistency of view-point about the creative of these ads, as illustrated above, you bash another user for seeming to be inconsistent in his reaction to the series. ("What do you mean you agree? From your posts for one of the other ads I get the feeling you love this campaign, Dzsoi.")

I don't care enough about this series one way or another to deploy a battalion to defend it, but the thing is, it's not going to take anything close to that. Just where is the rational consistency in your reaction to this series?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13561 pencils

I was being sarcastic with the mouth, etc. Also, when I said "cute", I meant the hand itself, not the ad. "Deploy a battalion to defend". LOL You really crack me up at times with the way you write.. Dzsoi is a good friend (sort of) of mine on here. He knows I like him. He and I just banter.

Billoughsby's picture
Billoughsby
5144 pencils

Props to you. Sorry.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

riyelam's picture
riyelam
366 pencils

Whoever says it's bad either they are not creative or not professional.

gioborde's picture
gioborde
1387 pencils

its a nice idea, however, its exactly the same excecution for the 3 ads. It misses there.

GiBo

shortafella's picture
shortafella
1063 pencils

pretty funny campaign:)

sandipkayal's picture
sandipkayal
270 pencils

poor idea

a CREATIVE drop

kalpesh78's picture
kalpesh78
2578 pencils

beautifully executed... love the idea.

ideas....30 minutes nahi toh free.

himanshu prabhakar's picture
himanshu prabhakar
471 pencils

million time!!

Himanshu Prabhakar

Lucylu's picture
Lucylu
109 pencils

Kind of funny - i think i like it!

paumarques's picture
paumarques
1312 pencils

graciós. res més.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

shouldn't the fingers be the other way around..... lol

Guest's picture
Guest

should not see anything

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