Samsung: Bowling

Whatever you do, you clean your floor.

Samsung Navibot. The smarter robotic vacuum cleaner.

Advertising Agency: Leo Burnett, Milan, Italy

Executive Creative Director: Enrico Dorizza

Creative Directors: Luca Zamboni, Joseph Menda

Art Directors: Matteo Fabi, Domenico Roselli,

Copywriter: Gianluca Sales

Photographer: Matteo Linguiti

Postproduction: Claudio Luparelli - Artout

October 2010


whitewhite's picture
251 pencils

No i really dont get the idea...HELP!!

Guest's picture

The Idea as I understand it is that whilst you're at home cleaning, you feel like you're in the game. (thanks to samsung technology)

Guest's picture

its a roboter, so it cleans by its self while you can enjoy your leisure time. the thought is good, the execution isn't

ElCaza89's picture
323 pencils

no that's not, whitewhite what the ad it's trying to say its that you can go out, or do whatever, while the floor it's being cleaning at your home thanks to the vacuum

Billoughsby's picture
5144 pencils

So the problem is that people lug around the mental baggage of jobs that are waiting for them back home wherever they go, whatever they do, and the solution to the problem is the handy device next to the sign off. Right?

Agree the sauna one is the most confusing, followed by the tennis. This one feels more direct.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

How about if the vacuum robot itself come and play as a team member?

whitewhite's picture
251 pencils

But why two ads have games in it? they couldnt think of any other activity? And people playing with vacuum cleaner in one hand gives me the feeling that they are finding it hard to play. I mean while the message tires to convey the idea of 'life becomes easy' what i see is life has become difficult

Guest's picture

again, not a bad idea for a threesome campaign, i would say.
the two guys (or gays, i don't know) fancying the player and... the lady there showing her concern about the probability of being left alone at the bowling room.

holy ad.

Log in or register to post comments