Samsung: Bee
Mini Proyector. Enjoy where you want.
Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative: Oliver Rodriguez
Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
Published: July 2010


10 Comments
SAME IDEA
http://adsoftheworld.com/media/print/3m_micro_projector_duck
http://adsoftheworld.com/media/print/3m_micro_projector_dog
http://adsoftheworld.com/media/print/3m_micro_projector_bird
Thanks for the link.
I think those 3 ads are bad. Terrible cheap photoshop effect.
The details are not convincing, we need to get too close to understand the poor details.
I like this one best in the campaign. Good execution. Simple idea. (While it is similar to the 3M stuff, this is better).
So where are the "forced" comments? The 3M campaign is equally forced, but much better, art wise. There's too much white space here. The juxtaposition of light and dark gives the 3M campaign a distinctive memorable look.
good idea
a CREATIVE drop
"Cinema anywhere". Movie theatre signs in unusual places. Ah ah ah ah ! I did it twelve years ago. I even won a Eurobest with the ad. Old idea, guys, old idea. Advertising works more and more as an infinite loop...
trilladissim!!!!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
love the idea, but there's *almost* no Art direction. I was thinking about a light sunrise and more contrasts. It's someone's job and that person not doing his work.
GREAT IDEA, BUT NEED MORE WORK,IT'S NOT EYE CATCHING
Para mí algo mucho más simple y manteniendo el concepto podría ser el haber planteado una relación como de Gulliver y Lilliput. Donde somos gigantes y lo demás es pequeño. O bien usar diminutivos, me parecería muy bueno describir el argumento de una película usando diminutivos.
Saludos!
Ariel Molina
(54-9-351) 2451283
http://ar-creative.blogspot.com