Samsung: Bee

Mini Proyector. Enjoy where you want.

Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative: Oliver Rodriguez
Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
Published: July 2010

Related videos by Shutterstock

10 comments

Guest's picture
Guest

Thanks for the link.

I think those 3 ads are bad. Terrible cheap photoshop effect.
The details are not convincing, we need to get too close to understand the poor details.

thedesignaddict's picture
thedesignaddict
5391 pencils

I like this one best in the campaign. Good execution. Simple idea. (While it is similar to the 3M stuff, this is better).

atb2005's picture
atb2005
13567 pencils

So where are the "forced" comments? The 3M campaign is equally forced, but much better, art wise. There's too much white space here. The juxtaposition of light and dark gives the 3M campaign a distinctive memorable look.

sandipkayal's picture
sandipkayal
270 pencils

good idea

a CREATIVE drop

Guest's picture
Guest

"Cinema anywhere". Movie theatre signs in unusual places. Ah ah ah ah ! I did it twelve years ago. I even won a Eurobest with the ad. Old idea, guys, old idea. Advertising works more and more as an infinite loop...

paumarques's picture
paumarques
1314 pencils

trilladissim!!!!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

love the idea, but there's *almost* no Art direction. I was thinking about a light sunrise and more contrasts. It's someone's job and that person not doing his work.

smileprakash's picture
smileprakash
28 pencils

GREAT IDEA, BUT NEED MORE WORK,IT'S NOT EYE CATCHING

arielmolina's picture
arielmolina
65 pencils

Para mí algo mucho más simple y manteniendo el concepto podría ser el haber planteado una relación como de Gulliver y Lilliput. Donde somos gigantes y lo demás es pequeño. O bien usar diminutivos, me parecería muy bueno describir el argumento de una película usando diminutivos.

Saludos!

Log in or register to post comments