Samsung: Ants

Mini Proyector. Enjoy where you want.

Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative: Oliver Rodriguez
Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
Published: July 2010

11 comments

Guest's picture
Guest

BUSTED

thedesignaddict's picture
thedesignaddict
5393 pencils

Good execution. Simple idea. (While it is similar to the 3M stuff, this is better).

Billoughsby's picture
Billoughsby
5091 pencils

I agree that this is better. The black-on-black murk of the 3M campaign keeps it from being successful.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Blashyrkh's picture
Blashyrkh
32812 pencils

Shadow fail

Sephi's picture
Sephi
139 pencils

Samsung?and the EPSON logo?

paumarques's picture
paumarques
1314 pencils

buf. primera idea.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Aren't drive in theatres supposed to be outside? This implies the theatre is inside the mound.

Plus this says to me termites not ants!

Hibon's picture
Hibon
3736 pencils

Boring.

Simple ideas are the best !

Anonymous Author's picture
Anonymous Author
1541 pencils

Composite parts make for a less than satisfactory whole.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

arielmolina's picture
arielmolina
65 pencils

Para mí algo mucho más simple y manteniendo el concepto podría ser el haber planteado una relación como de Gulliver y Lilliput. Donde somos gigantes y lo demás es pequeño. O bien usar diminutivos, me parecería muy bueno describir el argumento de una película usando diminutivos.

Saludos!

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