Samsung: Ants
Mini Proyector. Enjoy where you want.
Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative: Oliver Rodriguez
Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
Published: July 2010
11 Comments
SAME IDEA
http://adsoftheworld.com/media/print/3m_micro_projector_duck
http://adsoftheworld.com/media/print/3m_micro_projector_dog
http://adsoftheworld.com/media/print/3m_micro_projector_bird
BUSTED
Good execution. Simple idea. (While it is similar to the 3M stuff, this is better).
I agree that this is better. The black-on-black murk of the 3M campaign keeps it from being successful.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Shadow fail
Samsung?and the EPSON logo?
buf. primera idea.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Aren't drive in theatres supposed to be outside? This implies the theatre is inside the mound.
Plus this says to me termites not ants!
Boring.
Simple ideas are the best !
Composite parts make for a less than satisfactory whole.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
Para mí algo mucho más simple y manteniendo el concepto podría ser el haber planteado una relación como de Gulliver y Lilliput. Donde somos gigantes y lo demás es pequeño. O bien usar diminutivos, me parecería muy bueno describir el argumento de una película usando diminutivos.
Saludos!
Ariel Molina
(54-9-351) 2451283
http://ar-creative.blogspot.com