Samsonite: Torture

There is only one way to open a Samsonite

Agency: TBWA-ISC, Malaysia
Creative Director: Bas Moreu, Ong Shi Ping
Art director: Ong Shi Ping, Tan Giap How
Copywriter: Ong Shi Ping
Photographer: Andy Ong (Studio Rom)

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3 comments

10689 pencils

Jet Propulsion LabSaturday, November 11, 2006 - 00:23

Client: "Okay, so we've done the elephant thing. The truck demo. And a tap dancer on our product. What else can we do?"

Agency: "How about if we drug a guy?"

You can not top this headline. Bravo.

535 pencils

actSaturday, November 11, 2006 - 10:44

now i'm afraid to carry a samsonite around.

50 pencils

samanSaturday, November 11, 2006 - 14:52

very powerful campaign, nice art direction and execution

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