There is only one way to open a Samsonite
Agency: TBWA-ISC, Malaysia
Creative Director: Bas Moreu, Ong Shi Ping
Art director: Ong Shi Ping, Tan Giap How
Copywriter: Ong Shi Ping
Photographer: Andy Ong (Studio Rom)
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3 Comments
Client: "Okay, so we've done the elephant thing. The truck demo. And a tap dancer on our product. What else can we do?"
Agency: "How about if we drug a guy?"
You can not top this headline. Bravo.
now i'm afraid to carry a samsonite around.
very powerful campaign, nice art direction and execution