There is only one way to open a Samsonite
Agency: TBWA-ISC, Malaysia
Creative Director: Bas Moreu, Ong Shi Ping
Art director: Ong Shi Ping, Tan Giap How
Copywriter: Ong Shi Ping
Photographer: Andy Ong (Studio Rom)
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14 Comments
What kind of product sells samsonite??? What´s samsonite???
Lianjco L. Mezog O.
Uhhh....it's the most popular brand of luggage.
And the ad is okay... Me thinks the actors could have been a lil' better.
Very nice analogy. I think a campaign is really memorable.
carry a samsonite and the baddies will come after you.
Different
cud hav bin better, wit sum xpresive actors
lol... i thot the luggage should have been a little more prominent in the pic, after all, they're selling luggages right!
the only thing they are selling is the creative, to the judges, hoping to land themselves some awards.
Now we know how safe a Samsonite is. I like these because they are different. Nice job guys.
http://www.reinhardkrug.de/
planning to sell pleasure or pain. please have a look again
I like the idea. It's pretty nice. but...the layout (photo,models, lights) is not my fav though. Nice.
hahaha is that a massage chair? oh what is that guy doing with his right arm?
the concept is great, but as mentioned, the actors did lack a bit in their portrayal of the scene. I think the biggest problem was the crop job; it took me a bit to even know what he was doing and what she was looking at. the others in the series were great and pulled through.
all because Ong Shi Ping couldnt decide whether to be an art director or a copywriter..
haha good point act.