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Samsonite: Hypnotize

Samsonite: Hypnotize
Your rating: None Average: 4 (3 votes)

There is only one way to open a Samsonite

Agency: TBWA-ISC, Malaysia
Creative Director: Bas Moreu, Ong Shi Ping
Art director: Ong Shi Ping, Tan Giap How
Copywriter: Ong Shi Ping
Photographer: Andy Ong (Studio Rom)

Comments

mezog's picture 48 pencils

What kind of product sells samsonite??? What´s samsonite???

Lianjco L. Mezog O.

ChuckNorris's picture 832 pencils

Uhhh....it's the most popular brand of luggage.

And the ad is okay... Me thinks the actors could have been a lil' better.

nish's picture 96 pencils

Very nice analogy. I think a campaign is really memorable.

act's picture 529 pencils

carry a samsonite and the baddies will come after you.

satan's picture 181 pencils

Different

cud hav bin better, wit sum xpresive actors

cheok's picture 32 pencils

lol... i thot the luggage should have been a little more prominent in the pic, after all, they're selling luggages right!

act's picture 529 pencils

the only thing they are selling is the creative, to the judges, hoping to land themselves some awards.

popdistortion's picture 1612 pencils

Now we know how safe a Samsonite is. I like these because they are different. Nice job guys.

kunalky's picture 2 pencils

planning to sell pleasure or pain. please have a look again

Mo's picture 648 pencils

I like the idea. It's pretty nice. but...the layout (photo,models, lights) is not my fav though. Nice.

act's picture 529 pencils

hahaha is that a massage chair? oh what is that guy doing with his right arm?

l402's picture 2 pencils

the concept is great, but as mentioned, the actors did lack a bit in their portrayal of the scene. I think the biggest problem was the crop job; it took me a bit to even know what he was doing and what she was looking at. the others in the series were great and pulled through.

act's picture 529 pencils

all because Ong Shi Ping couldnt decide whether to be an art director or a copywriter..

njae's picture 68 pencils

haha good point act.

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