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Tough Standard, Hammer

Agency: 
Published/Aired: 
September 2011
10652
Description: 

Print advertisment created by JWT, Hong Kong for Samsonite, within the category: Personal Accessories.

The Tough Standard.

Advertising Agency: JWT, Hong Kong
Creative Directors: Sly Song, Hugo Yiu, Lai Kin Leung
Art Director: Lai Kin Leung
Copywriter: Hugo Yiu
Illustrators: Ricky Cheng, Thomas Cheung

Comments (10)

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Highest Rated

fridauu's picture
fridauu
Activity Score 4

don't like this series.

andylefty's picture
andylefty
Activity Score 4535

Not too great. A bit of a stretch in logic.

HappyHour's picture
HappyHour
Activity Score 2381

"Think tough." It's all there.

atb2005's picture
atb2005
Activity Score 13557

Think sales. This unsells the hell out of Samsonite American Tourister.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Think mindset. This would have an obvious parochial appeal to the HK market.

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
Activity Score 5498

These are cool. Great fun. Fuck logic. Just enjoy them! :)

The Jobless Writer
Will Think for Salary

HappyHour's picture
HappyHour
Activity Score 2381

@Roger Amen!

fridauu's picture
fridauu
Activity Score 4

don't like this series.

fridauu's picture
fridauu
Activity Score 4

don't like this series.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Campaign a bit forced.

Karelgp's picture
Karelgp
Activity Score 123

Creo que es mucha vuelta.

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