Samsonite / American Tourister: Tough Standard, Hammer

The Tough Standard.

Advertising Agency: JWT, Hong Kong
Creative Directors: Sly Song, Hugo Yiu, Lai Kin Leung
Art Director: Lai Kin Leung
Copywriter: Hugo Yiu
Illustrators: Ricky Cheng, Thomas Cheung

Published: 
September 2011

10 comments

andylefty's picture
andylefty
4535 pencils

Not too great. A bit of a stretch in logic.

HappyHour's picture
HappyHour
2381 pencils

"Think tough." It's all there.

atb2005's picture
atb2005
13561 pencils

Think sales. This unsells the hell out of Samsonite American Tourister.

Roger Keynes's picture
Roger Keynes
5498 pencils

Think mindset. This would have an obvious parochial appeal to the HK market.

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
5498 pencils

These are cool. Great fun. Fuck logic. Just enjoy them! :)

The Jobless Writer
Will Think for Salary

HappyHour's picture
HappyHour
2381 pencils

@Roger Amen!

fridauu's picture
fridauu
4 pencils

don't like this series.

fridauu's picture
fridauu
4 pencils

don't like this series.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Campaign a bit forced.

Karelgp's picture
Karelgp
123 pencils

Creo que es mucha vuelta.

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