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Tough Standard, Beat

Agency: 
Published/Aired: 
September 2011
Description: 

The Tough Standard.

Advertising Agency: JWT, Hong Kong
Creative Directors: Sly Song, Hugo Yiu, Lai Kin Leung
Art Director: Lai Kin Leung
Copywriter: Hugo Yiu
Illustrators: Ricky Cheng, Thomas Cheung

Comments (10)

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Highest Rated

mockingbird's picture
mockingbird
Activity Score 238

whats wrong with this campaign people? its a really fun campaign.

kleenex's picture
kleenex
Activity Score 43493

Not liking this set of three at all.

atb2005's picture
atb2005
Activity Score 13561

The creatives in Asia like to include children in their illustrations.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Fun little campaign.

The Jobless Writer
Will Think for Salary

esteb's picture
esteb
Activity Score 673

So crazy and so creative. Avesome.

Marcupolo's picture
Marcupolo
Activity Score 206

simple idea but funny !

Nike Diesel's picture
Nike Diesel
Activity Score 13630

bad

stickynotes's picture
stickynotes
Activity Score 1094

very different approach. really like it.
A pity that the illustration style looks a little cheap. doesn't go well with the premium pics of the product.

Milan Solanki's picture
Milan Solanki
Activity Score 994

****off

Drogag's picture
Drogag
Activity Score 112

so bad

mockingbird's picture
mockingbird
Activity Score 238

whats wrong with this campaign people? its a really fun campaign.

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