The Tough Standard.
Advertising Agency: JWT, Hong Kong
Creative Directors: Sly Song, Hugo Yiu, Lai Kin Leung
Art Director: Lai Kin Leung
Copywriter: Hugo Yiu
Illustrators: Ricky Cheng, Thomas Cheung
Published: September 2011
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10 Comments
Not liking this set of three at all.
The creatives in Asia like to include children in their illustrations.
Fun little campaign.
Will Think for Salary
So crazy and so creative. Avesome.
simple idea but funny !
bad
very different approach. really like it.
A pity that the illustration style looks a little cheap. doesn't go well with the premium pics of the product.
****off
so bad
whats wrong with this campaign people? its a really fun campaign.