Samsonite American Tourister: Tough Standard, Beat

The Tough Standard.

Advertising Agency: JWT, Hong Kong
Creative Directors: Sly Song, Hugo Yiu, Lai Kin Leung
Art Director: Lai Kin Leung
Copywriter: Hugo Yiu
Illustrators: Ricky Cheng, Thomas Cheung
Published: September 2011

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10 comments

kleenex's picture
kleenex
22754 pencils

Not liking this set of three at all.

atb2005's picture
atb2005
13567 pencils

The creatives in Asia like to include children in their illustrations.

Roger Keynes's picture
Roger Keynes
5497 pencils

Fun little campaign.

Will Think for Salary

esteb's picture
esteb
673 pencils

So crazy and so creative. Avesome.

Marcupolo's picture
Marcupolo
206 pencils

simple idea but funny !

Nike Diesel's picture
Nike Diesel
13339 pencils

bad

stickynotes's picture
stickynotes
1047 pencils

very different approach. really like it.
A pity that the illustration style looks a little cheap. doesn't go well with the premium pics of the product.

Milan Solanki's picture
Milan Solanki
986 pencils

****off

Drogag's picture
Drogag
93 pencils

so bad

mockingbird's picture
mockingbird
238 pencils

whats wrong with this campaign people? its a really fun campaign.

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