Samraksha AIDS Run: Shoe

Samraksha AIDS Run: Shoe

Run for a positive cause.

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Rod Vallis, Bikramjeet Gosh, Gautam Dev
Art Director: Jeyananth Velusamy
Copywriter: Melvin Jacob John
Photographer: Dinesh
Other additional credits: Ramesh, Shenaz, Ajit Davadason
Published: May 2008

Your rating: None Average: 4.8 (16 votes)

Comments

jazarah's picture
Submitted by jazarah on Wed, 2008-05-28 03:19.

interesting, i like it

http://jazarah.net/blog/

Submitted by Terence Makak on Wed, 2008-05-28 04:25.

Beauty. Clap. Clap.

Submitted by Muratsuyur on Wed, 2008-05-28 04:41.

looks like absolut's font
but cool idea

Submitted by ackattak on Thu, 2008-05-29 16:02.

Ha! That was my first thought too.

Submitted by FarFromFlorida on Wed, 2008-05-28 04:54.

great stuff. In 1986.

Submitted by harshamenon12 on Wed, 2008-05-28 04:55.

hmm...gudone

shruti886's picture
Submitted by shruti886 on Wed, 2008-05-28 05:56.

nice work:-)

nostars's picture
Submitted by nostars on Wed, 2008-05-28 07:09.

Very interesting, but looks like Nike Run ad.

nostars.biz - ads, art, design, sound, more!

Jimmie's picture
Submitted by Jimmie on Wed, 2008-05-28 07:18.

I like it very much. Great job!
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Submitted by tsui tsui on Wed, 2008-05-28 07:54.

Good

Submitted by teenie on Wed, 2008-05-28 10:06.

The layout sucks--reminds me of 1980s ads. But the idea is lovely.

"Positive cause" bothers me, though. As opposed to a negative cause? I get that it's for people who are HIV positive, but it sounds a bit too forced.

Submitted by Meadus on Wed, 2008-05-28 12:39.

Been done a hundred times. And better.

Rachel.Mann's picture
Submitted by Rachel.Mann on Wed, 2008-05-28 15:04.

Aw, I like the concept, but wish the photo was better.

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Submitted by monchebeat on Wed, 2008-05-28 16:21.

very clear, strong concept.

Submitted by rikledez on Thu, 2008-05-29 00:02.

DONE

Submitted by Marcel on Thu, 2008-05-29 03:16.

niiiice! good job

Submitted by Alistair Craven on Thu, 2008-05-29 04:15.

it's the kind that works

Submitted by chikirom on Thu, 2008-05-29 12:52.

like it to much!

Submitted by j4son on Thu, 2008-05-29 19:07.

nice, done where?

Submitted by pankajadsoftheworld on Fri, 2008-05-30 08:47.

very nice & simple

Submitted by ricklongo on Fri, 2008-05-30 13:31.

The pun and the layout almost manage to ruin a lovely idea.

Submitted by wkanaan on Tue, 2008-06-03 06:30.

ABSOLUT Aids

mangaimano's picture
Submitted by mangaimano on Fri, 2008-06-06 12:14.

wonderful

Submitted by jc3po on Tue, 2008-07-08 14:47.

absolut????
good idea

Submitted by killerflakes on Tue, 2008-08-12 16:45.

Good idea