Sammy-400 Osteoarthritis Treatment: Bin Laden vs Bush

When they rub each other the wrong way.

Advertising Agency: Sorento Healthcare Communications, Mumbai, India
Creative Director: Olivier Altmann
Art Director: Dinesh Ghosalkar
Copywriter: Sarvesh Raikar
Illustrator: Pritesh Rane
Post Production: Sachin Bugade

20 comments

sushantd's picture
sushantd
125 pencils

Great concept, Great illustrations... Love it!

morse's picture
morse
16480 pencils

Funny campaign. Not everyday you see a campaign like this for pills.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture
Glut
3947 pencils

Good. It´s a highlight for the category

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Take a bow Pritesh Rane, very cool artwork, idea also fun.

kleenex's picture
kleenex
33087 pencils

I love the artwork.

AL6352's picture
AL6352
66 pencils

I like the approach... really great art. Fun campaign for a not so funny health problem...

TommyO's picture
TommyO
1866 pencils

Great!

Vingy's picture
Vingy
474 pencils

haha thats one crazy idea i like it =D

elvisarias's picture
elvisarias
37 pencils

great idea , i love it

Elvis

chapelier's picture
chapelier
154 pencils

Brilliant! Very creative and well-executed idea!

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

shahidali's picture
shahidali
4067 pencils

Like the idea. Though bush laden is done many times, here it seems fitting very well.

shahid

tirthomitro's picture
tirthomitro
2764 pencils

cool guys!!

they showed me a picture & i laughed
dignity has never been photographed

yog_d's picture
yog_d
2 pencils

Great work.....

Nasheet's picture
Nasheet
87 pencils

gr8 illustration, all the credit goes to illustrator, poor placement of product and very very bad typo.

andyStock's picture
andyStock
666 pencils

Nice to see a really FRESH idea!!!

I like both pieces a lot!

That One Guy's picture
That One Guy
266 pencils

It's simple and gets the point across. I got it when i saw the thumbnail.

shakeelz's picture
shakeelz
6 pencils

Extremely creative. Love the way of execution.

LittleJoe's picture
LittleJoe
345 pencils

Great work for me!

mario17's picture
mario17
29 pencils

Great work....

atool's picture
atool
12 pencils

very good scam work.

a1966c

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