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Cough

Agency: 
Published/Aired: 
April 2009
Description: 

Campaign to introduce a new packaging design.

We've made the problem bigger.
'Dry Cough'

Advertising Agency: Comm'pas, Breda, The Netherlands
Creative Director: Jack van den Burger
Art Director: Jeroen Manders
Copywriter: Levi Sars
Illustrator: Freek van Haagen

Comments (6)

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Highest Rated

Guest's picture
Guest

A negative message is not a good way to advertise a medicine, at first thought it makes you think that there's something wrong with the product. You're trying to say that the letters on the new package are bigger, but is that really important to the customer?

Guest's picture
Guest

nice idea!

Guest's picture
Guest

who wants a bigger problem??

Guest's picture
Guest

nice nice. very cool. Trihan

Disco Munky's picture
Disco Munky
Activity Score 3890

Don't lie, you three "Guests" did this right?

Doin' it for the points

jorj's picture
jorj
Activity Score 638

Hehe

Guest's picture
Guest

A negative message is not a good way to advertise a medicine, at first thought it makes you think that there's something wrong with the product. You're trying to say that the letters on the new package are bigger, but is that really important to the customer?

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