Samenwerkende Apothekers: Cough

We've made the problem bigger.
'Dry Cough'

Campaign to introduce a new packaging design.

Advertising Agency: Comm'pas, Breda, The Netherlands
Creative Director: Jack van den Burger
Art Director: Jeroen Manders
Copywriter: Levi Sars
Illustrator: Freek van Haagen
Published: April 2009

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Guest's picture

nice idea!

Guest's picture

who wants a bigger problem??

Guest's picture

nice nice. very cool. Trihan

Disco Munky's picture
Disco Munky
3900 pencils

Don't lie, you three "Guests" did this right?

Doin' it for the points

jorj's picture
638 pencils


Guest's picture

A negative message is not a good way to advertise a medicine, at first thought it makes you think that there's something wrong with the product. You're trying to say that the letters on the new package are bigger, but is that really important to the customer?

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