Samenwerkende Apothekers: Cough

We've made the problem bigger.
'Dry Cough'

Campaign to introduce a new packaging design.

Advertising Agency: Comm'pas, Breda, The Netherlands
Creative Director: Jack van den Burger
Art Director: Jeroen Manders
Copywriter: Levi Sars
Illustrator: Freek van Haagen
Published: April 2009

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6 comments

Guest's picture
Guest

nice idea!

Guest's picture
Guest

who wants a bigger problem??

Guest's picture
Guest

nice nice. very cool. Trihan

Disco Munky's picture
Disco Munky
3900 pencils

Don't lie, you three "Guests" did this right?

Doin' it for the points

jorj's picture
jorj
638 pencils

Hehe

Guest's picture
Guest

A negative message is not a good way to advertise a medicine, at first thought it makes you think that there's something wrong with the product. You're trying to say that the letters on the new package are bigger, but is that really important to the customer?

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