Salvation Army: Superman

Any old clothes will do.
You wouldn't be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.

Advertising Agency: Lobedu Leo Burnett, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Copywriter: Angela Collins
Art Director: Yvonne Hall
Photographer: Clive Stewart


Luz Valdez's picture
Luz Valdez
64 pencils

Congratulations ....

thirty6chambers's picture
1464 pencils

it's been done. the old nice grandma looking lady in a metal band shirt comes to mind. forgot who did it and when/

cozz20_1's picture
87 pencils

find out who did it and when.

jonybeta's picture
364 pencils

I like it a lot!
Clever and simple.

Jonathan Betancur

whynot's picture
17 pencils

Its very nice, simple and concise!

Shaulmv's picture
14 pencils

It communicates... Wonderful!

cali coo's picture
cali coo
24 pencils

relax. its been done in romania. it won awards. its ok.

drunk dave's picture
drunk dave
1066 pencils

Came out at the same time, and this campaign won a lot more awards - art direction sets apart.

Mr.lonely's picture
8 pencils

nice work

bullzeye's picture
252 pencils

straight to the point! too gud

CreepingFeature's picture
244 pencils

Supertramp are contacting their lawyers.

benjaminbrown's picture
439 pencils

I find these vaguely patronizing, and just slightly degrading.

I don't think you need to humiliate a subject to highlight it do you?

Kateter's picture
2029 pencils

agree totally. especially this line is degrading:

"You wouldn't be caught dead in them but, for a homeless person..."
well, obviously it's OK for a homeless person to be found dead in.

justpassingby's picture
1368 pencils

i agree too, this execution is too much. The bride is great but not this.

ilovegreatads's picture
312 pencils

benjaminbrown said it right. patronising stuff, exploits the abject misery of the less fortunate to wangle ad awards.

oedipus's picture
36 pencils

so it has its rough edges but lets agree on one thing, it's a good ad save for the tone of the copy- a bit abbrasive. keep it up!

trans galactic's picture
trans galactic
85 pencils


Mr.Top's picture
728 pencils

This is The COOL SHIT!!! I LOVE IT.

hbhagat's picture
26 pencils

Harikrishna Bhagat

So what if it's's a cool..simple and effective communication....! CHEERS!!

Harikrishna Bhagat

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