Salvation Army: Superman
Any old clothes will do.
You wouldn't be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.
Advertising Agency: Lobedu Leo Burnett, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Copywriter: Angela Collins
Art Director: Yvonne Hall
Photographer: Clive Stewart
19 comments
Congratulations ....
it's been done. the old nice grandma looking lady in a metal band shirt comes to mind. forgot who did it and when/
find out who did it and when.
I like it a lot!
Clever and simple.
http://micorazontusmanos.blogspot.com
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
Its very nice, simple and concise!
It communicates... Wonderful!
relax. its been done in romania. it won awards. its ok.
Came out at the same time, and this campaign won a lot more awards - art direction sets apart.
nice work
straight to the point! too gud
Supertramp are contacting their lawyers.
I find these vaguely patronizing, and just slightly degrading.
I don't think you need to humiliate a subject to highlight it do you?
agree totally. especially this line is degrading:
"You wouldn't be caught dead in them but, for a homeless person..."
well, obviously it's OK for a homeless person to be found dead in.
i agree too, this execution is too much. The bride is great but not this.
benjaminbrown said it right. patronising stuff, exploits the abject misery of the less fortunate to wangle ad awards.
so it has its rough edges but lets agree on one thing, it's a good ad save for the tone of the copy- a bit abbrasive. keep it up!
Nice!...........
This is The COOL SHIT!!! I LOVE IT.
Harikrishna Bhagat
So what if it's done...it's a cool..simple and effective communication....! CHEERS!!