Salvation Army: Newspaper

Salvation Army: Newspaper

Donate Clothes
5562-2285 www.exercitodasalvacao.org.br
We make do with what we don't have

Agency: McCann, Sao Paulo, Brazil
Creative Directors: Adriana Cury and Eduardo Hernandez
Art directors: Alexandre Silveira and Fernado Reis
Copywriters: Marcos Teixeira and Marcelo "Padoca" Lima

Your rating: None Average: 10 (1 vote)

Comments

Submitted by Dick Huges on Thu, 2007-02-08 00:37.

Using a newspaper as a piece of cloth to make someone warm? Congratulations!!! You are the #21 team to do this. You win 2 internets.

Submitted by msred on Thu, 2007-02-08 05:13.

internets?

Submitted by Joe76 on Fri, 2007-02-09 19:39.

One internet, two internets... : )

Submitted by msred on Fri, 2007-02-09 19:41.

*like the Count in Seaseme Street* AH AH AH!

Submitted by whitespace on Thu, 2007-02-08 10:26.

HAHAHHAHA

Submitted by LeAdvertiser on Thu, 2007-02-08 01:57.

Yes. I've seen the idea done before, but that's not the point. There are tons of ads that share the same idea, but execution can make a big difference. I also don't necessarily think that you'd need to have an entire spread to execute this idea. You could have just done it as a single page takeover ad.

Phuong Le (LEE)
LeAdvertiser at gmail.com
San Francisco. CA

Submitted by Dick Huges on Thu, 2007-02-08 02:53.

So what you are saying is that now we dont need to create new ads, just new executions to old ads and that is ok?

If we copy/adapt/transform an old ad the whole point of being a "creative" is dead. Otherwise buy a lot of old ad books and call us the "transformation department".

Sorry you are wrong. No internets for you.

Submitted by kc_brock on Fri, 2007-02-09 08:14.

dude?
i suppose you've never had an idea that was inspired by a great ad.

and what the shit is an internet? did you invent these?

Submitted by liar on Thu, 2007-02-08 07:38.

internets?

Submitted by jennywhx on Thu, 2007-02-08 14:09.

Is this just a print or an ambient?

What i think if this is an ambient, which really printed on newspaper in this way (but don't block the texts :P), then this will be a great ad. Or it can be one of page of newspaper, and the news behind could be news about the salvage who has no cloth.

http://jennywhx.blogspot.com jwhx:Visionary

Submitted by Ney Frances on Thu, 2007-02-08 16:06.

is horrible, is scam, is a ghost, ahhhh! Is a typical brazilian ad!

Submitted by Davosk on Thu, 2007-02-08 20:13.

Internets???