They are not just homeless. Anything you can donate won't be anything.
Advertising Agency: JWT, Buenos Aires, Argentina
Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Art Director: Guido Fusetti
Copywriter: Juan Cruz Vassallo
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16 Comments
Good campaign.
What hath God wrought
are you serious? pretentious crap...
no idea, whatsoever
good work but nothing special in appeal!
http://www.mandarinoadv.com
execution is poor... idea ok
I think it would have made more sense if there were a bunch cardboard boxes, piled up in one corner, with the words home, pants, shirts, shoes etc. roughly painted on each box..
Good art work tho!
They aim very high. I like it, but than again you loose lot of audience that have short attention disorder.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
"Anything you can donate won't be anything."
Translation?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
My dear friend,
Anything you can donate - i.e. blankets, gloves, sweaters, raincoats, mattress etc, are things that
(since you're reading this text, warm and dry in front of your screen - with food in the fridge)
become central to the recipient's life.
in short - anything is VERY MUCH something.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Makes sense. THX
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I like the idea (they are not just homeless, but also pants-less, shoe-less, etc), but I don't think the art direction is working.
The copy doesn't really work for me in english either. I'm guessing it's "cualquier cosa" which was translated as "anything", but it doesn't give off the same meaning in english.
+1
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I like it.
Like the idea.
pretty nice..
busy.
art direction not working well enough. idea is cool