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Letters, 3

Agency: 
Published/Aired: 
January 2012
Description: 

They are not just homeless. Anything you can donate won't be anything.

Advertising Agency: JWT, Buenos Aires, Argentina
Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Art Director: Guido Fusetti
Copywriter: Juan Cruz Vassallo

Comments (16)

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Highest Rated

bate_palmas's picture
bate_palmas
Activity Score 1479

art direction not working well enough. idea is cool

morse's picture
morse
Activity Score 17397

Good campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture
khronos
Activity Score 998

are you serious? pretentious crap...

Milan Solanki's picture
Milan Solanki
Activity Score 994

no idea, whatsoever

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

good work but nothing special in appeal!

pez's picture
pez
Activity Score 1804

execution is poor... idea ok

Kim Cruz's picture
Kim Cruz
Activity Score 2

I think it would have made more sense if there were a bunch cardboard boxes, piled up in one corner, with the words home, pants, shirts, shoes etc. roughly painted on each box..
Good art work tho!

Hadrons's picture
Hadrons
Activity Score 6017

They aim very high. I like it, but than again you loose lot of audience that have short attention disorder.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
Activity Score 5138

"Anything you can donate won't be anything."

Translation?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
Hadrons
Activity Score 6017

My dear friend,
Anything you can donate - i.e. blankets, gloves, sweaters, raincoats, mattress etc, are things that

(since you're reading this text, warm and dry in front of your screen - with food in the fridge)

become central to the recipient's life.

in short - anything is VERY MUCH something.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
Activity Score 5138

Makes sense. THX

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

abake's picture
abake
Activity Score 1264

I like the idea (they are not just homeless, but also pants-less, shoe-less, etc), but I don't think the art direction is working.
The copy doesn't really work for me in english either. I'm guessing it's "cualquier cosa" which was translated as "anything", but it doesn't give off the same meaning in english.

Billoughsby's picture
Billoughsby
Activity Score 5138

+1

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
Activity Score 44095

I like it.

RicardoFree's picture
RicardoFree
Activity Score 16

Like the idea.

iambusy's picture
iambusy
Activity Score 2219

pretty nice..

busy.

bate_palmas's picture
bate_palmas
Activity Score 1479

art direction not working well enough. idea is cool

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