Salvation Army: Letters, 3

They are not just homeless. Anything you can donate won't be anything.

Advertising Agency: JWT, Buenos Aires, Argentina
Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Art Director: Guido Fusetti
Copywriter: Juan Cruz Vassallo

16 comments

morse's picture
morse
16466 pencils

Good campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture
khronos
998 pencils

are you serious? pretentious crap...

Milan Solanki's picture
Milan Solanki
988 pencils

no idea, whatsoever

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good work but nothing special in appeal!

pez's picture
pez
1800 pencils

execution is poor... idea ok

Kim Cruz's picture
Kim Cruz
2 pencils

I think it would have made more sense if there were a bunch cardboard boxes, piled up in one corner, with the words home, pants, shirts, shoes etc. roughly painted on each box..
Good art work tho!

Hadrons's picture
Hadrons
5991 pencils

They aim very high. I like it, but than again you loose lot of audience that have short attention disorder.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
5091 pencils

"Anything you can donate won't be anything."

Translation?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
Hadrons
5991 pencils

My dear friend,
Anything you can donate - i.e. blankets, gloves, sweaters, raincoats, mattress etc, are things that

(since you're reading this text, warm and dry in front of your screen - with food in the fridge)

become central to the recipient's life.

in short - anything is VERY MUCH something.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
5091 pencils

Makes sense. THX

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

abake's picture
abake
1272 pencils

I like the idea (they are not just homeless, but also pants-less, shoe-less, etc), but I don't think the art direction is working.
The copy doesn't really work for me in english either. I'm guessing it's "cualquier cosa" which was translated as "anything", but it doesn't give off the same meaning in english.

Billoughsby's picture
Billoughsby
5091 pencils

+1

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
32928 pencils

I like it.

RicardoFree's picture
RicardoFree
16 pencils

Like the idea.

iambusy's picture
iambusy
2219 pencils

pretty nice..

busy.

bate_palmas's picture
bate_palmas
1479 pencils

art direction not working well enough. idea is cool

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