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Salvation Army: Letters, 2

Salvation Army: Letters, 2
Your rating: None Average: 5.6 (22 votes)

They are not just homeless. Anything you can donate won't be anything.

Advertising Agency: JWT, Buenos Aires, Argentina
Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Art Director: Guido Fusetti
Copywriter: Juan Cruz Vassallo

8 Comments

ishiboy's picture 495 pencils
ishiboy | Fri, 2012-01-13 02:09

The copy is throwing me off. Wonder what you're trying to say in the second line.

MicheleVirgilio's picture 1727 pencils
MicheleVirgilio | Fri, 2012-01-13 04:50
5

Good art work but not exhaustive

http://www.mandarinoadv.com

Hadrons's picture 4114 pencils
Hadrons | Fri, 2012-01-13 06:40
7

This one is more clear than most.
We are use to see homeless sleeping on the bench unfortunately - here is a clear message
you can make "their home" a little bit better by providing the above mentioned.

Brave & sad.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture 2717 pencils
andylefty | Fri, 2012-01-13 17:16
7

Ah k only just got it. Nice line.

For those like me 2 mins ago I believe the first anything refers to the things we can donate and the second anything refers to what the homeless have to make do with.

james.souza's picture 40 pencils
james.souza | Sat, 2012-01-14 09:40
6

ok

iambusy's picture 1590 pencils
iambusy | Mon, 2012-01-16 02:02
9

i loved it...they are GOOOD

busy.

skeMaMen's picture 388 pencils
skeMaMen | Mon, 2012-01-16 10:30

Best of all, but poor execution... Lame shadows beneath letters...

>>> Designed to be signed...

Manoma's picture 913 pencils
Manoma | Sun, 2012-01-29 11:59
8

Nice and clean

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