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Fireplace

Agency: 
Published/Aired: 
May 2010
Description: 

Old clothes still can warm many people. This winter, donate.

Advertising Agency: WMcCann, São Paulo, Brazil
Creative Directors: Tales Bahu, Eric Sulzer
Art Director: Renato Zandoná
Copywriter: Rubens Marinelli
Photographer: Rafael Costa

Comments (32)

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Highest Rated

Sven Gali's picture
Sven Gali
Activity Score 845

Not a lot of flash...but it is a combination of good art, execution, and message...Great job!

Claude8585's picture
Claude8585
Activity Score 15

A really nice piece of art.

Van de Boyle000's picture
Van de Boyle000
Activity Score 18

Agree!

Bates_ONIL's picture
Bates_ONIL
Activity Score 18

Awesome!!

Rod Malone's picture
Rod Malone
Activity Score 21

This is really good. Love the concept and love the art.

Guest's picture
Guest

Coisa formando coisa. Bem novo! Parabéns.

Aymar80000's picture
Aymar80000
Activity Score 18

I like!

Paloma's picture
Paloma
Activity Score 531

You are sick. All of you.

Anne86's picture
Anne86
Activity Score 26

wow!

Guest's picture
Guest

GREAT... best since long time on adsoftheworld.

jackal hunts's picture
jackal hunts
Activity Score 325

Like the concept:)

corporal_hicks's picture
corporal_hicks
Activity Score 365

Good one!

Smore's picture
Smore
Activity Score 54

This one is better than earlier

juri's picture
juri
Activity Score 30

Loser.

TommyO's picture
TommyO
Activity Score 1866

Better than the "sun", but still looks a bit like an indian temple or something.

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

A SUN?????? is that what it was????????? i feel even more disapointed (than i already was the fist time i saw it!)!!! This is not right, these arent good!

whatthefudge's picture
whatthefudge
Activity Score 1266

Yes, better than the other ad – this time the floor comes to a use. However, loooots of employees commenting their own work. No likey.

SAM75's picture
SAM75
Activity Score 220

I love both

Dzsoi's picture
Dzsoi
Activity Score 8135

I am afraid to say it, but I really don't like it. The concept has nothing to do with old clothes or donation or giving or big heart whatever (okay the amount of clothes is a faint hint what is it all about). Just a visual play that says clothes give warm. As a consequence of this, no emotional touch for me at all.

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

THANK YOU! You're absolutely right, i was starting to believe there was something wrong with me and i was the only one not liking these!!!

paumarques's picture
paumarques
Activity Score 1312

una campanya molt xula!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Paulla100's picture
Paulla100
Activity Score 36

I like it! Little old, but i like.

Guest's picture
Guest

Good ideation n art direction, really Awesome!!

Guest's picture
Guest

90`s

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Nicely done. Great art that communicates how important the need is.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Hey I Guest you all work for this agency???? GEDDIT?

Cheerriiee's picture
Cheerriiee
Activity Score 952

looks nice, but its a little exagerated to say its best piece on adsoftheworld dont you think?

Guest's picture
Guest

really very nice concept & art direction this ad one of the best in 2010 creative year

Dreambang's picture
Dreambang
Activity Score 239

Good one.. :-)
very clean

Dang

high-sense's picture
high-sense
Activity Score 18

Brilliant

Let's Design oUr wOrlD

meraj's picture
meraj
Activity Score 216

liked it

rurorjuror's picture
rurorjuror
Activity Score 745

Gr8

Sven Gali's picture
Sven Gali
Activity Score 845

Not a lot of flash...but it is a combination of good art, execution, and message...Great job!

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