Salvation Army: Fireplace

Old clothes still can warm many people. This winter, donate.

Advertising Agency: WMcCann, São Paulo, Brazil
Creative Directors: Tales Bahu, Eric Sulzer
Art Director: Renato Zandoná
Copywriter: Rubens Marinelli
Photographer: Rafael Costa
Published: May 2010

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32 comments

Claude8585's picture
Claude8585
15 pencils

A really nice piece of art.

Van de Boyle000's picture
Van de Boyle000
18 pencils

Agree!

Bates_ONIL's picture
Bates_ONIL
18 pencils

Awesome!!

Rod Malone's picture
Rod Malone
21 pencils

This is really good. Love the concept and love the art.

Guest's picture
Guest

Coisa formando coisa. Bem novo! Parabéns.

Aymar80000's picture
Aymar80000
18 pencils

I like!

Paloma's picture
Paloma
528 pencils

You are sick. All of you.

Anne86's picture
Anne86
26 pencils

wow!

Guest's picture
Guest

GREAT... best since long time on adsoftheworld.

jackal hunts's picture
jackal hunts
325 pencils

Like the concept:)

corporal_hicks's picture
corporal_hicks
365 pencils

Good one!

Smore's picture
Smore
54 pencils

This one is better than earlier

juri's picture
juri
30 pencils

Loser.

TommyO's picture
TommyO
1866 pencils

Better than the "sun", but still looks a bit like an indian temple or something.

CUTIEPIE's picture
CUTIEPIE
347 pencils

A SUN?????? is that what it was????????? i feel even more disapointed (than i already was the fist time i saw it!)!!! This is not right, these arent good!

whatthefudge's picture
whatthefudge
1268 pencils

Yes, better than the other ad – this time the floor comes to a use. However, loooots of employees commenting their own work. No likey.

SAM75's picture
SAM75
218 pencils

I love both

Dzsoi's picture
Dzsoi
5929 pencils

I am afraid to say it, but I really don't like it. The concept has nothing to do with old clothes or donation or giving or big heart whatever (okay the amount of clothes is a faint hint what is it all about). Just a visual play that says clothes give warm. As a consequence of this, no emotional touch for me at all.

CUTIEPIE's picture
CUTIEPIE
347 pencils

THANK YOU! You're absolutely right, i was starting to believe there was something wrong with me and i was the only one not liking these!!!

paumarques's picture
paumarques
1314 pencils

una campanya molt xula!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Paulla100's picture
Paulla100
36 pencils

I like it! Little old, but i like.

Guest's picture
Guest

Good ideation n art direction, really Awesome!!

Guest's picture
Guest

90`s

keithstoeckeler's picture
keithstoeckeler
425 pencils

Nicely done. Great art that communicates how important the need is.

Phil Lestino's picture
Phil Lestino
1682 pencils

Hey I Guest you all work for this agency???? GEDDIT?

Cheerriiee's picture
Cheerriiee
952 pencils

looks nice, but its a little exagerated to say its best piece on adsoftheworld dont you think?

Guest's picture
Guest

really very nice concept & art direction this ad one of the best in 2010 creative year

Dreambang's picture
Dreambang
218 pencils

Good one.. :-)
very clean

high-sense's picture
high-sense
18 pencils

Brilliant

Let's Design oUr wOrlD

meraj's picture
meraj
216 pencils

liked it

rurorjuror's picture
rurorjuror
738 pencils

Gr8

Sven Gali's picture
Sven Gali
845 pencils

Not a lot of flash...but it is a combination of good art, execution, and message...Great job!

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