Salvation Army: Chopper

Your donations are our ammunition.

Advertising Agency, City: McCann Erickson, Sao Paulo, Brazil
Executive Creative Director: Adriana Cury
Creative Directors: Adriana Cury
Copywriter: Marcelo Padoca
Art Director: Fernando Reis
Photographer: Zarella Neto
Producers: Jorge Gaglioni, Marcelo Pinto
Account Supervisor: Fernanda Costa
Advertiser's Supervisor: Dirceu Lemos

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17 comments

creative420's picture
creative420
279 pencils

Nice. Tough to do but poor execution.

mlapoint's picture
mlapoint
47 pencils

poor execution??!?!?!?!??!?!?!?!!

Spanky's picture
Spanky
4891 pencils

the photography is pretty bad.

tikko's picture
tikko
48 pencils

very nice

mlapoint's picture
mlapoint
47 pencils

i love this ad.

hang-the-dj's picture
hang-the-dj
1262 pencils

This is cute, I like it.

Rog's picture
Rog
6094 pencils

Ammunition?

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
1262 pencils

'Army' pun.

Rog's picture
Rog
6094 pencils

Culling street kids again?

Guess I'm not used to humour in Slavos ads! ;)

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
1262 pencils

Yeah, it's pretty 'out there' for the category, which I suppose is why it won a lion.
Not much of a showing at Cannes by the Aussies this year Rog, what happened?

Rog's picture
Rog
6094 pencils

We need inspiration.
Ruddy should do the trick. ;)

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
1262 pencils

Inspiration or better scamming abilities?
I dunno, a lot of the Cannes work seemed very familiar and scammy to me this year, I suppose some agencies have lots of dollars for their award kitty and some don't (like mine).

Rudd as inspiration?
Can we be that desperate?

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

thats so little rascals

itch's picture
itch
806 pencils

i like the idea! nice ad!

* it's not how good you are. it's how good you want it to be *

liar's picture
liar
386 pencils

that chair looks cosy though...

mtv_vgraphics's picture
mtv_vgraphics
24 pencils

My mind is flying

no Rules, no Limits, only Situations

Maxwedge's picture
Maxwedge
558 pencils

An agency turned that out? Fun idea and maybe its suppose to look cheapo, but no Lion,...Orangutan maybe.

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