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Salvation Army: Chopper
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Advertising Agency, City: McCann Erickson, Sao Paulo, Brazil
Executive Creative Director: Adriana Cury
Creative Directors: Adriana Cury, Milton Mastrocessario, Ana Clélia Quarto, Danilo Janjacomo
Copywriter: Marcelo Padoca
Art Director: Fernando Reis
Photographer: Zarella Neto
Producers: Jorge Gaglioni, Marcelo Pinto
Account Supervisor: Fernanda Costa
Advertiser's Supervisor: Dirceu Lemos
Comments
Nice. Tough to do but poor execution.
poor execution??!?!?!?!??!?!?!?!!
the photography is pretty bad.
very nice
i love this ad.
This is cute, I like it.
Ammunition?
>>>> That's not an ad. THIS is an ad.
'Army' pun.
Culling street kids again?
Guess I'm not used to humour in Slavos ads! ;)
>>>> That's not an ad. THIS is an ad.
Yeah, it's pretty 'out there' for the category, which I suppose is why it won a lion.
Not much of a showing at Cannes by the Aussies this year Rog, what happened?
We need inspiration.
Ruddy should do the trick. ;)
>>>> That's not an ad. THIS is an ad.
Inspiration or better scamming abilities?
I dunno, a lot of the Cannes work seemed very familiar and scammy to me this year, I suppose some agencies have lots of dollars for their award kitty and some don't (like mine).
Rudd as inspiration?
Can we be that desperate?
thats so little rascals
i like the idea! nice ad!
* it's not how good you are. it's how good you want it to be *
that chair looks cosy though...
My mind is flying
An agency turned that out? Fun idea and maybe its suppose to look cheapo, but no Lion,...Orangutan maybe.
== Bring back fags, lard and the biff.
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