Salvabebe: Trash

A life cannot be thrown away.
To save newborn babies from a horrible destiny, "Salvabebè – Salvamamme" gives women infos on anonymous childbirth and offers them complete medical, psychological and legal assistance to afford the situation. When prevention is not enough, hope is hang on the telephone line. Salvabebè: 800 28 31 10*. Give us a call, and we come on the spot with an incubator, throughout Lazio, 24 hours a day. In cooperation with Hospital "Policlinico Umberto I" – Università "Sapienza" di Roma.

Agency: Y&R, Roma, Italy
Creative director: Alessandro Canale
Art director: Anna Di Cintio
Copywriter: Mariano Lombardi
Photographer: Matteo Bottin


truecopy's picture
400 pencils

After all those italian crap ads, a trashy one that aint so trashy...

"Sex sells. Truth even better." - A friend

Minimum's picture
1496 pencils

Good one. I like it. Too much copy though

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

chintan ruparel's picture
chintan ruparel
1516 pencils

like these a lot...responsible advertising i must add, amazing photography

~ old habits die hard, older ones never do ~

mariayya's picture
150 pencils

Yep yep like it a lot

slim's picture
1047 pencils

Another visual pun. Not an especially great one at that.

amit parekh's picture
amit parekh
283 pencils

i like dis one

everartz's picture
7611 pencils

whatta metaphoric work! ... why on earth a baby gonna look like a trash bag!!.. it hurts

| Everartz |

annina's picture
18 pencils

Because in Italy, sometimes, women are afraid to abort so they throw away babies in dustbin in the street.
(sorry for english!)

milind_kambli's picture
41 pencils


Besha's picture
297 pencils

Powerful! Love it!

Dick Huges's picture
Dick Huges
937 pencils

Sorry... but that ad is just lame.

copycomoelcopi's picture
822 pencils

ugly visual. too literal thinking.

juankhr's picture
136 pencils

nice art, nice shot, strong message.

drunk dave's picture
drunk dave
1066 pencils

Shouldn't she be walking towards a dustbin. I think the idea is nice a clean and simple (and understandable for the market that would resort to such lengths). It's the clean, over art direction that makes the message so soft. This is throwing babies, not going for a stroll with your rubbish.

ziadhdn's picture
104 pencils

I didn't read it.. and i will not, bad copy. too much

Diana Pérez's picture
Diana Pérez
53 pencils

Very nice!!! the copy is a bit long though, try shorting it.


Endeio's picture
270 pencils

Easy and not good at all.

Rog's picture
6092 pencils

Not all ad messages are meant to be witty.
This needs empathy and intelligence...
not this Catholic guilt-ridden, gallows humor.

>>>> That's not an ad. THIS is an ad.

mariayya's picture
150 pencils

Just a little production detail... I understand this situation happens among poor women, so I would have dressed the woman in the pic with a cheaper sweater.

lucciano marisio's picture
lucciano marisio
166 pencils



Guest's picture

nice ad i like this very touchi

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