Salvabebe: Trash

Salvabebe: Trash

A life cannot be thrown away.
To save newborn babies from a horrible destiny, "Salvabebè – Salvamamme" gives women infos on anonymous childbirth and offers them complete medical, psychological and legal assistance to afford the situation. When prevention is not enough, hope is hang on the telephone line. Salvabebè: 800 28 31 10*. Give us a call, and we come on the spot with an incubator, throughout Lazio, 24 hours a day. In cooperation with Hospital "Policlinico Umberto I" – Università "Sapienza" di Roma.

Agency: Y&R, Roma, Italy
Creative director: Alessandro Canale
Art director: Anna Di Cintio
Copywriter: Mariano Lombardi
Photographer: Matteo Bottin

Your rating: None

Comments

Submitted by truecopy on Thu, 2007-02-22 14:02.

After all those italian crap ads, a trashy one that aint so trashy...

"Sex sells. Truth even better."
A friend

Submitted by Minimum on Thu, 2007-02-22 14:50.

Good one. I like it. Too much copy though

chintan ruparel's picture
Submitted by chintan ruparel on Thu, 2007-02-22 14:50.

like these a lot...responsible advertising i must add, amazing photography

Submitted by mariayya on Fri, 2007-02-23 17:00.

Yep yep like it a lot

Submitted by slim on Thu, 2007-02-22 15:12.

Another visual pun. Not an especially great one at that.

Submitted by amit parekh on Thu, 2007-02-22 15:30.

i like dis one

everartz's picture
Submitted by everartz on Thu, 2007-02-22 15:48.

whatta metaphoric work! ... why on earth a baby gonna look like a trash bag!!.. it hurts

Submitted by annina on Thu, 2007-02-22 16:08.

Because in Italy, sometimes, women are afraid to abort so they throw away babies in dustbin in the street.
(sorry for english!)

Submitted by guigo on Thu, 2007-02-22 21:14.

that's horrible.. but the ad itself is ok.

snatchideas.com - ideas have no limits

Submitted by milind_kambli on Thu, 2007-02-22 17:25.

Appealing!

Submitted by Besha on Thu, 2007-02-22 19:14.

Powerful! Love it!

Submitted by Dick Huges on Thu, 2007-02-22 20:12.

Sorry... but that ad is just lame.

Submitted by copycomoelcopi on Thu, 2007-02-22 20:21.

ugly visual. too literal thinking.

Submitted by juankhr on Thu, 2007-02-22 20:22.

nice art, nice shot, strong message.

Submitted by drunk dave on Thu, 2007-02-22 20:44.

Shouldn't she be walking towards a dustbin. I think the idea is nice a clean and simple (and understandable for the market that would resort to such lengths). It's the clean, over art direction that makes the message so soft. This is throwing babies, not going for a stroll with your rubbish.

Submitted by ziadhdn on Thu, 2007-02-22 21:14.

I didn't read it.. and i will not, bad copy. too much

ziad hamdan

Submitted by Diana Pérez on Fri, 2007-02-23 00:17.

Very nice!!! the copy is a bit long though, try shorting it.

D.M. http://diana.carlosmadrigal.com
Podcast: http://sevende.pozotecnico.com

Submitted by Endeio on Fri, 2007-02-23 05:39.

Easy and not good at all.

Submitted by Rog on Fri, 2007-02-23 07:32.

Not all ad messages are meant to be witty.
This needs empathy and intelligence...
not this Catholic guilt-ridden, gallows humor.
Amen.

Submitted by mariayya on Fri, 2007-02-23 17:02.

Just a little production detail... I understand this situation happens among poor women, so I would have dressed the woman in the pic with a cheaper sweater.

Submitted by lucciano marisio on Sat, 2008-05-03 18:20.

normal

Lu*