Salton: Save the rhino
Save the Buffalo
Save Money. The new eco-friendly Salton Panel Heater uses 50% less electricity.
Advertising Agency: The Hardy Boys, Durban, South Africa
Creative Director: Geoff Paton
Art Director: Pieter Steenkamp
Copywriter: Mark Stoner
Illustrator: Robert Huisman
Published: April 2010


12 Comments
Nothing!
For those that don't know...
The animals appear on the South African bank notes...
This piece of information made the campaign even more interesting! Thanx :)
I like it! it's something you don't expect... but once you've seen the message, you'll follow through the whole campaign without a problem. I think it's creative, "out of the box" as we all love to say.
Command+Option+7 to make it 'out' of the box ;-))
withalltherespects
Bad!!!!Old
It's not bad, but it's not brilliant either. It's an ok campaign. The image inside text is one of the most basic effects you can do in Photoshop.
Rhino or Buffalo.........??
withalltherespects
Yes...why are the descriptors in the 2nd and 3rd ads not talking about the animal shown in the ads???
neat &simple :)
ummmmmm, not for me
loerie grand prix