Salora PowerMaxx: Non-stop, 1

Non-Stop Music. Non-Stop Battery. Non-Stop Smartness.

In these ads the shapes are the outline of the Indian Map that denotes the phone has a good battery life that can travel across India on a single charge.
From Tamil Nadu to Jammu&Kashmir (South to North), and from Assam to Maharashtra (From East to West).

Advertising Agency: BEI Confluence, New Delhi, India
Creative Director: Ammar Mohammed
National Creative Director: Anwar Abbas
Art Director / Illustrator: Deb Chakraborty
Copywriter: Ranit Mukherjee

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Gandalfthecat's picture
185 pencils

Wasn't this JUST done by Renault?

Sales and Marketing's picture
Sales and Marketing
451 pencils

The Idea may have strength but execution is too lame. Its seems as the art people was in hurry that it missed detailing.

Speaker I (Sales and Marketing) INDIA

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