everartz's picture
7609 pencils


| Everartz |

Nolan's picture
189 pencils

Great! Smart idea in a fabolous visual.

Javier Aldabalde's picture
Javier Aldabalde
101 pencils

The visual impact that the piece presents leads immediately to seek the mark, being that this is in a place estratéico. Very good

Javier Aldabalde

klaussnow's picture
1675 pencils

there's a disconnect between what's said and imagery,

I'm getting, "Wear Salomon, and miracuously it'll be like you're in excellent weather"

... its already been done...

1838 pencils

Me too

We're going to need more lube.

Blissful's picture
142 pencils

It's so close to being really good. Right now it says It's a storm inside the jacket." If the image was reversed, and it was a sunny day and the sliver being zipped out was a storm it would say "Put the jacket on and zip it up for instant warm weather." which is what I think they were going for.

I think they must have worked really hard on these because sometimes when you've had your face two inches from something for a while you can no longer tell how it is going to be read.

Just my thoughts

simon.gross's picture
541 pencils

The zip's on the same side as the storm. Surely this says "bad weather outside your jacket, good weather inside." I don't get what's not to get.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Maybe it's just me, but those stitches and the tag on the side are pretty distracting, even to the point of confusing the main visual (because they usually go inside the jacket.)
The AD did a marvelous job of putting things together, but it feels he tried a little too hard.
Simple line and the logo at the bottom would've worked just fine for me.

biabitch's picture
298 pencils

i agree with you.

i really love the visual but it took some time to reconcile the stitching and the tag with the outside of a jacket.

jazarah's picture
1262 pencils

i like the visual, but i don't think it works probably with the concept

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