Equip yourself for adventure.
Advertising Agency: Young & Rubicam, Madrid, Spain
General Creative Director: Nicolás Hollander
Creative Directors: Gil Blancafort
Art Directors: Gil Blancafort, Javier Verdú
Photographer: Cris Laurent
Published: January 2008
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10 Comments
baaaa!!
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Everartz
| Everartz |
Great! Smart idea in a fabolous visual.
The visual impact that the piece presents leads immediately to seek the mark, being that this is in a place estratéico. Very good
Javier Aldabalde
there's a disconnect between what's said and imagery,
I'm getting, "Wear Salomon, and miracuously it'll be like you're in excellent weather"
... its already been done...
Me too
We're going to need more lube.
It's so close to being really good. Right now it says It's a storm inside the jacket." If the image was reversed, and it was a sunny day and the sliver being zipped out was a storm it would say "Put the jacket on and zip it up for instant warm weather." which is what I think they were going for.
I think they must have worked really hard on these because sometimes when you've had your face two inches from something for a while you can no longer tell how it is going to be read.
Just my thoughts
The zip's on the same side as the storm. Surely this says "bad weather outside your jacket, good weather inside." I don't get what's not to get.
Maybe it's just me, but those stitches and the tag on the side are pretty distracting, even to the point of confusing the main visual (because they usually go inside the jacket.)
The AD did a marvelous job of putting things together, but it feels he tried a little too hard.
Simple line and the logo at the bottom would've worked just fine for me.
i agree with you.
i really love the visual but it took some time to reconcile the stitching and the tag with the outside of a jacket.
i like the visual, but i don't think it works probably with the concept
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