Salads By Kanu Somany: Tomatoes

Before they get into the act, our tomatoes need a nice vibrator to really get them in the mood.
From farm to fork.

Advertising Agency: Equus Red Cell, New Delhi, India
Creative Director / Copywriter: Swapan Seth
Art Director: Anusheela Saha
Published: November 2008

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22 comments

NastyJester's picture
NastyJester
744 pencils

Interesting. Loved the headline, didn't like the intro to the copy so much but it picked up later on. Overall, quite nice.

Guest's picture
Guest

Dear Mr Art Director,
Are you making ads for England?? How illogical to have your visuals non-Indian when the ad is made in India??? Even your CD doesn't understand that..

Guest's picture
Guest

Its funny beacuse the Indians talk about their rich culture. What culture???? When they can not even come up with their own visuals...

Guest's picture
Guest

Hey Man

If I am not wrong, it should not be Mr. Art Director, it should be Ms.

Guest's picture
Guest

I like this art more, esp the bee and the head gear!

Guest's picture
Guest

Like this art more, esp the bee and the head gear

Guest's picture
Guest

And who uses fork in India???? LOL

Guest's picture
Guest

Wonder why some people have to say something negative all the time. "And who uses fork in India" goes the one above. What kind of a comment is that? Couldn't find anything else to talk about? And who says nobody uses fork in India? As all those comments on art, is there a rule that says advertising art should be of a certain kind. I somehow loved both the ads for the simple reason that they engaged me. Visually, to an extent. Copy-wise to a great extent. Indeed, in these times when an ad has come to mean just a visual with one or two words that say something very bland ('The hottest sauce', or 'removes the toughest stains', etc), I heartily welcome copy that's really well-crafted. All you idiots who make nasty comments, have you ever written one sentence of decent copy in your entire lifetime? Hats off to you Swapan Seth. Long live the art of copywriting.

-Mohanlal

Guest's picture
Guest

Mohanlal,
Don’t you think advertising is a big part of any culture? That it should be inspired by it... represent it? And that what you create should talk to the people of that culture? Long copy is fine and I like it too, but which lady in India wears a Victorian dress? When has she ever? And also why should a pay off have a word that is not used by most of India? The art is inspired by western ad magazines. It might talk to the Indian elite who might use fork but wouldn't care buying tomatoes. There is nothing Indian about this ad. There is no relevant creativity here just an attempt to imitate.

Guest's picture
Guest

Long live the art of copywritting!!!!. In these days everybody thinks that the lack of copy in an ad makes it better. The truth is that the art has to be so good that it makes the consumer read the copy so he can know more about the product. If you have a copy of three words it won´t have enough information to sell the product better. goooood job guys

CurryJ's picture
CurryJ
955 pencils

Well said, Mr. Mohanlal! As a writer, I lift my hat to you!!!

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I think; therefore I am

Guest's picture
Guest

Salads are a Western concept and if any of you ordered these salads by Somany would know that they are mostly European. Thts why the art is not Indian. Such dolt headed comments!

Guest's picture
Guest

Looks like Somany salads are quite known for being European!!!! REALLY???? Thats why kanu_somany@yahoo.com?? I am going to order some. Here is your first and, may be, only customer.

Meera Desikan's picture
Meera Desikan
12 pencils

nice ad...by de way all de ppl who gave negative comments.....pls come to India n then talk !!

Guest's picture
Guest

Let's irrelevantly inject sex into an ad about salads shall we?

And the copy is not good. It is overblown and verbose.

Guest's picture
Guest

Somany makes European salads, thats why the art is not Indian! What dolt headed comments!

CurryJ's picture
CurryJ
955 pencils

true...

================================================
I think; therefore I am

Guest's picture
Guest

yeah, nice design but the copy left me feeling a little violated idk

khalsain's picture
khalsain
244 pencils

hey guys common now learn to appreciate good work... hats off for the copy! the ad I must admit, as a whole talk to the elite & very left over Raj though but respects for the job

Guest's picture
Guest

it's a rare gem!

Guest's picture
Guest

maybe the product is targeted only to the elite class?

mk86's picture
mk86
84 pencils

It's well-written. And actually, aside from the visual, this ad is quite Indian. Certain words and expressions are more formal, reminiscent of old British English and that is how Indians talk. Americans do not use the word 'indeed' in their ads. So perhaps understand what is 'Indian' (if you can even define that) before making negative remarks about it.

Meg

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