Saks Fifth Avenue: Keep your eye on the bag

Keep your eye on the bag.
Sale 20 Jan - 20 Feb

Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal, Timsy Vadhani
Copywriter: Neeraj Sabharwal, Wayne Fernandes
Retoucher: Jose Basug
Photographer: Kundan Raut
Account manager: Rhea Advani


AdBuzzer's picture
1168 pencils

sort of OK, but couldn't they come up with a better idea for the logo arrangement?

luispiter's picture
2756 pencils

mmmm its not new...

shahidali's picture
4069 pencils

We don't always call a literal translation a creative.


Molecule's picture
437 pencils

this type of technique is getting old.

everartz's picture
7611 pencils

i dont even find it as an idea at all!

| Everartz |

Glut's picture
3947 pencils

bad, bad.

Marlus Lau's picture
Marlus Lau
1808 pencils

It is not new and literal, that's true, but that's for us. Maybe for the target, who does not understand about it, i'ts an interesting piece and it might work. What do you say?

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