Saks Fifth Avenue: Keep your eye on the bag

Saks Fifth Avenue: Keep your eye on the bag
Average: 3 (17 votes)

Keep your eye on the bag.
Sale 20 Jan - 20 Feb

Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal, Timsy Vadhani
Copywriter: Neeraj Sabharwal, Wayne Fernandes
Retoucher: Jose Basug
Photographer: Kundan Raut
Account manager: Rhea Advani

8 comments

AdBuzzer's picture
1209 pencils
AdBuzzer

sort of OK, but couldn't they come up with a better idea for the logo arrangement?

barcreativo.com's picture
2752 pencils
barcreativo.com

mmmm its not new...

shahidali's picture
4056 pencils
shahidali

We don't always call a literal translation a creative.

shahid

Molecule's picture
443 pencils
Molecule

this type of technique is getting old.

everartz's picture
7627 pencils
everartz

i dont even find it as an idea at all!

| Everartz |

Glut's picture
4083 pencils
Glut

bad, bad.

Marlus Lau's picture
1799 pencils
Marlus Lau

It is not new and literal, that's true, but that's for us. Maybe for the target, who does not understand about it, i'ts an interesting piece and it might work. What do you say?