Saiwa Vitasnella Fruit Cracker: Bags, Apples
Fruit A-Porter.
The good of fruit always with you.
Advertising Agency: Euro RSCG, MIlan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Massimo Filimberti
Copywriter: Mattia Carturan
Photographer: Fulvio Bonavia
Published: March 2010


6 comments
not very impressing.... copy and the idea not strong enuf....you could've the shown the betterment of the product but this literal explanation does put out a strong point (at least for me.)
neat layout though....
nice. excellent photogra[phy, art and idea. great styling too.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
some apples miss the highlight... but its refreshing to see!
withalltherespects
no, I don't get it. I don't like it. what's the sense?
not clear...
Italian advertising! Always making me laugh!