Saiwa Vitasnella Fruit Cracker: Bags, Apples

Fruit A-Porter.
The good of fruit always with you.

Advertising Agency: Euro RSCG, MIlan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Massimo Filimberti
Copywriter: Mattia Carturan
Photographer: Fulvio Bonavia
Published: March 2010

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6 comments

akshaysrikar's picture
akshaysrikar
420 pencils

not very impressing.... copy and the idea not strong enuf....you could've the shown the betterment of the product but this literal explanation does put out a strong point (at least for me.)

neat layout though....

ek kanya's picture
ek kanya
814 pencils

nice. excellent photogra[phy, art and idea. great styling too.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Adaddicted's picture
Adaddicted
3435 pencils

some apples miss the highlight... but its refreshing to see!

withalltherespects

Paloma's picture
Paloma
526 pencils

no, I don't get it. I don't like it. what's the sense?

L. Wiesen's picture
L. Wiesen
258 pencils

not clear...

RogerSterling's picture
RogerSterling
61 pencils

Italian advertising! Always making me laugh!

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